In the first two quarters, ecommerce retailers spent $48.4 million on TikTok ads -- up 231% versus the previous 181 days' spending. Read the whole story
"The industry is already operating with significantly less signal given the changes by Apple, Firefox, and others," says IAB's David Cohen. Read the whole story
Larger organizations have greater resources but are unsure whether they will implement changes across all states or approach each state legislation differently, said Angelina … Read the whole story
The advanced audience data partnership will enable GM to target the small percentage of consumers in the market for a car at any given … Read the whole story
HBO/HBO Max topped all networks and streamers with 38 wins for the "74th Annual Primetime Emmy Awards" -- double its number of awards a … Read the whole story
Of the 25.1 million, NBC says 1.65 million average minute viewers came from all digital video platforms. NBC says the game was the most-streamed … Read the whole story
As financial results beat expectations, the food retailer announced new product and media moves. Read the whole story
Building off the company's successful rewards program, Starbucks Odyssey will allow customers to earn and purchase digital assets that unlock exclusive experiences and rewards. … Read the whole story
The service will give advertisers across its TV homes the ability to buy TV commercial time seconds before the ads air, Dish says. It … Read the whole story
He joins from Omnicom's Merkley+Partners, where he was Chief Media Officer and led media investment for 12 regional and global marketers. Read the whole story
Two proposed federal bills "would prevent online platforms from exploiting young users' developmental vulnerabilities and targeting them in unfair and harmful ways," dozens of … Read the whole story
Google should have to face claims that it violated Genius Media Group's terms of service by allegedly scraping its site and displaying song lyrics, … Read the whole story
Some firms say their tech stacks are as complicated as black holes. But most firms have formal data strategies in place, Anteriad and Ascend2 … Read the whole story
Wehype provides an interface for creators and their talent managers to find work, communicate with brands, track campaign progress, and transact payments. Read the whole story
But over half of consumers expect to return to normal when inflation eases, Future Publishing reports. Read the whole story
lockrMail allows users to combine newsletters and other content in a bid to streamline delivery. Read the whole story
With family budgets under pressure, Deloitte downbeats sales gains, after factoring in inflation. Read the whole story
Brands are recognizing that digital commerce and physical commerce are merging into one -- becoming, simply, commerce. Read the whole story