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by Richard Whitman, Columnist
Global media retail revenue totaled $88 billion last year and is expected to reach $101 billion this year. In the U.S. GroupM projects that … Read the whole story
by Laurie Sullivan
Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story
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by Colin Kirkland
Which brands will find in-game ads most effective? How will in-game ads lead brands into the metaverse? Jon Schulz, Viant CMO, discusses these questions … Read the whole story
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by Wendy Davis
Fog Data Science "offers law enforcement the ability to conduct mass surveillance by providing data obtained through surveillance advertising, allowing them to track cell … Read the whole story
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by Wendy Davis
An NBA.com subscriber claims in a class-action complaint that the organization violates the federal video privacy law by sharing data with Facebook. Read the whole story
by Wayne Friedman
NBCU is starting up a program to help small businesses, providing ad and marketing services, partnering with State Farm and agency Walton Isaacson. The … Read the whole story
by Colin Kirkland
Meta has announced a new Facebook Reels API that allows developers to integrate a "Share to Reels" feature so users can easily share Reels … Read the whole story
by Sarah Mahoney
A new survey finds America is in the mood to get its boo back on, with $10.6 billion in spending. Read the whole story
by Joe Mandese
While the shift was small -- 42% vs. 48% in a comparable study fielded by the ARF in 2021 -- it was likely because … Read the whole story
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by Ray Schultz
PubMatic has added several enhancements to OpenWrap, its unified auction tool for publishers. The changes are designed to help publishers and app developers achieve … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The Never-Consent notification blocker works in the background to automatically opt out site visitors, and will soon become available across desktop, iOS, and Android … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Is Disney looking to start up a membership program, a la Amazon Prime? Could be just the ticket for making its streaming platforms stickier: … Read the whole story
COMMENTARY
by Joe Mandese
At a time when GroupM has been soul-searching the definition of media "line items," it just defined one of the biggest and fastest growing … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Consumers are willing to share their email address for personalized shopping benefits, but it varies by age and other factors, according to a study … Read the whole story
COMMENTARY
by Christine Alemany
For example: Instead of talking around something, brands should face controversy head-on. Read the whole story