The NFL was looking to expand the musical halftime show and set a price tag of $50 million for the sponsorship, according to sources. … Read the whole story

For now, it's unclear whether the sweeping primetime changes will remain after the elections. Read the whole story

Collier will oversee Roku Media globally, including all ad sales, Roku's ad-platform business and content for its owned-and-operated channels, including The Roku Channel. Collier … Read the whole story

Drizly, an Uber Technology company supporting the delivery of alcohol, is the latest retailer to create its own ad network that one day could … Read the whole story

The agency says Jeff Bezos and Andy Jassy must testify in an investigation into whether Amazon is violating a law that requires companies to … Read the whole story

TikTok will require that all accounts belonging to a government politician or political party be verified. Verification trials will last through the midterm elections. Read the whole story

In-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Connor has joined the company from AdColony as chief revenue officer. Read the whole story

The head of GroupM's U.S. investment strategy Thursday called for industry action to get the major TV set manufacturers to begin pooling their ACR … Read the whole story

Niantic has announced the launch of Lightship VPS (visual positioning system), a browser-based technology that allows developers to build web-based AR experiences connected to … Read the whole story

Juul wants to know if the FDA balanced the public health benefits and risks of its products and whether its reasoning "is scientifically sound." Read the whole story

About three quarters of U.S. consumers said it's acceptable to receive more relevant ads based on the media they consume. Read the whole story

B2B marketers can use Anteriad to reach buyers and move leads through the funnel. Read the whole story