by Joe Mandese
Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in … Read the whole story
by Karlene Lukovitz
Pension board shareholder's class action filing claims now WBD CEO David Zaslav, CFO Gunnar Wiedenfels violated multiple SEC regulations during merger process. Read the whole story
by Joe Mandese
While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively … Read the whole story
by Wendy Davis
The Chamber of Commerce, Business Roundtable, Privacy for America and others are asking the FTC for extra time to weigh in on the FTC's … Read the whole story
by Wayne Friedman
Netflix U.S. viewers will slip for the first time ever this year by 2.3% to 169.3 million, according to eMarketer's Insider Intelligence -- but … Read the whole story
by Laurie Sullivan
Google on Wednesday at its Search On event showed how advancements in AI enable its developers to transform its products, making features a more … Read the whole story
by Karlene Lukovitz
Capabilities available for Roku media running through its OneView platform. Read the whole story
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by Karlene Lukovitz
Users of FreeWheel's DSP now have access to Comscore's predictive audience profiling capabilities. Read the whole story
by Colin Kirkland
Razorfish unveiled three new web3 brand-offerings on Wednesday, designed to translate disruption in the marketing landscape into new opportunities for brands to connect with … Read the whole story
by Ray Schultz
One bad experience is enough to turn 62% away from a brand, Twilio Flex reports. Read the whole story
by Laurie Sullivan
The Instacart Health initiative launched today focuses on partnerships, research and policies to help consumers make better nutritional choices and use food as medicine … Read the whole story
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by Wendy Davis
Some daycare and early education apps "allow public access to children's photos via insecure cloud storage," and at least one transmits information to Facebook, … Read the whole story
by Colin Kirkland
Converse has expanded the roster of its continued "Create Next" campaign, which features emerging voices in music, sports and culture, with Grammy Award-winning artist … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Organic and paid search combined still dominate website traffic. SEO has become the highest converting channel for B2B companies, generating 2 to 3 times … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
In times of economic pressure, marketing needs to be a business driver and not a cost center. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
One major hurdle is that it's tough to scale these use cases. Then there's the privacy issue, Capgemini reports. Read the whole story
COMMENTARY
by Maggie Malek
The marriage of marketing and gaming is here, but how can you uunlock that secret level that leads to a win? Read the whole story