• by Karlene Lukovitz  @KLmarketdaily, September 29, 2022

FreeWheel and Comscore have partnered to expand the connected TV (CTV) contextual targeting capabilities available through FreeWheel’s demand-side platform, Beeswax. 

Media buyers using the platform now have access to Comscore’s Predictive Audiences profiling capabilities and CTV brand protection offering to more easily identify and target desired viewers in a privacy-compliant  manner across premium video platforms, according to the companies. 

FreeWheel and Comscore say the integration is a first step, with more contextual targeting advances to come.