The increasingly fragmented streaming environment has accelerated an already serious problem. Read the whole story
Netflix is expected to pull in $700 million in ad revenue for the U.S. and Canada, rising to $1.7 billion by 2025 from its … Read the whole story
SCOTUS declines to review lower court ruling allowing the lawsuit to proceed. Read the whole story
The use of smartphones and other portable devices, coupled with the legions of internet fans, are driving the market. Read the whole story
Three weeks into its exclusive airing of NFL's "Thursday Night Football," Amazon Prime Video is averaging 11.9 million viewers per Nielsen's TV measure. Adding … Read the whole story
OTT spending is forecast to exceed $2 billion -- drawing strength from multiple business verticals, including political advertising. From 2022-2026, OTT will grow at … Read the whole story
The study by Basis Technologies found that better connected TV tech and targeting is political media's most promising recent development. Read the whole story
A Minnesota resident is suing Google for allegedly violating a state privacy law by retaining records of videos he rented online. Read the whole story
Brands can opt to have their videos highlight lowest-price local retailer with item in stock. Read the whole story
Hootsuite recently announced that Heyday, the conversational AI platform it purchased for $48 million in 2021, has integrated Instagram direct messages and Facebook Messenger … Read the whole story
The Supreme Court on Monday agreed to hear a longstanding dispute over whether tech companies are immune from lawsuits over user-created material that allegedly … Read the whole story
Fan engagement platform Fandom has acquired a slew of massive entertainment and gaming brands from Red Ventures in a deal that is worth about … Read the whole story
The technology allows marketers to make shoppable moments attributable by measuring performance across promotions and media campaigns through multi-touch attribution. Advertisers and clients are … Read the whole story
Former Google CEO and Chairman Eric Schmidt believes Chainlink, a blockchain oracle network, has "better technology" and "scales better" than other cryptocurrencies like Bitcoin … Read the whole story
The portion of Amazon shoppers who said the site's Sponsored Ads are helpful nearly doubled, from 20% in 2019 to 38% this year. Read the whole story
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will join its board of directors as chairman. De Nardis previously joined LoopMe's advisory … Read the whole story
"Sure, social media is the primary channel for Gen Z, but it's not just YouTube, Snap, TikTok and Instagram," the Horizon's "Gen Z Field … Read the whole story
Reality TV star Kim Kardashian has agreed to pay $1.26 million for allegedly violating Securities and Exchange Commission rules by touting EthereumMax's crypto asset … Read the whole story
The Dish Network/Sling TV blackout of all Walt Disney TV networks makes one thing clear: "Direct-to-consumer'" takes on pressing importance. Read the whole story