by Wayne Friedman
Shell credits the growth to high-profile content including sports, and says major exclusive theatrical releases that moved quickly to Peacock also drove business. Read the whole story
by Colin Kirkland
Musk has offered to buy Twitter at $54.20 per share, the original price he agreed to pay in April, "Bloomberg" reported. Twitter has not … Read the whole story
by Joe Mandese
Following recent privacy-framework updates that wreaked havoc on mobile ad-targeting effectiveness, Apple's latest is good news for Madison Avenue. Read the whole story
by Karlene Lukovitz
Continuous measurement is designed to eliminate manual tagging and deliver more data for targeting and campaign management and analysis. Read the whole story
by Wendy Davis
Companies that develop and deploy algorithms should seek consumers' permission before collecting, using or transferring their data, the White House said Tuesday in a … Read the whole story
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by Wendy Davis
Google has agreed to pay $85 million to settle a privacy lawsuit brought by Arizona Attorney General Mark Brnovich, who claimed the company misled … Read the whole story
by Karlene Lukovitz
Streaming video is the most-cited type of subscription for both giving and receiving, finds survey. Read the whole story
by Laurie Sullivan
DoubleVerify on Wednesday announced the launch of the DV Attention Lab with inaugural customer Mondelez International. The measurement aims to provide an alternative to … Read the whole story
by Robert Williams
The percentage of U.S. consumers who watch sports at least once a month grew from 51% in 2020 to 58% this year. Read the whole story
by Sarah Mahoney
Amazon Access targets those receiving government assistance, whose budgets have been crushed by inflation. Read the whole story
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by Laurie Sullivan
A Cal State Long Beach student was one of 130 people killed in Islamic State group attacks in November 2015. The attackers struck cafes, … Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Consumers are fretting more over rising costs, and looking for new ways to cut corners. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft is releasing several new updates to make it easier for marketers to connect with consumers. One builds on Google Import, so marketers can … Read the whole story
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by Colin Kirkland
The company plans to introduce a semi-fungible token marketplace, and to expand its developer platform through marketing and partnership initiatives and its NFT trading-card … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most technology firms have set higher revenue goals for past buyers, Alloy Technology Marketing reports. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
A recent study shows that the algorithms behind search are built on top of the biases endemic to our society. Read the whole story