Social Media Insider
Among the changes: a new ad format that sidesteps the original 30-second advertising on Instagram Reels by introducing short ads on Facebook Reels. Read the whole story
And even more are planning to move money from traditional/offline media to digital channels according to the WFA's latest survey of advertisers. Read the whole story
Campaigns need to "radically rethink" their media approach in the weeks before the midterms, argues Samba TV, based on poll with HarrisX. Read the whole story
130 advertisers across 70 categories have signed up to Disney TV networks and media platforms for the upcoming NHL season. Deals have been secured … Read the whole story
Netflix's $23 billion in TV production commitments is based on higher levels of subscriber growth and could spell trouble for the streamer in the … Read the whole story
Just 8% have actually engaged in the metaverse, and only a third of those have spent any money there. This survey shows inflation possibly … Read the whole story
Google on Tuesday announced a solution in Display & Video 360 that gives advertisers and publishers a secure, private way to reconcile first-party data … Read the whole story
Siding with Meta Platforms, a federal judge has dismissed journalist John Stossel's lawsuit alleging that he was defamed by the platform's fact-checks, which flagged … Read the whole story
"It is hard to imagine a less commercial activity than lending books, for free, to patrons, for a limited time, at the lender's own … Read the whole story
The partnership will feature a new NFT series consisting of 15,000 tokens that represent the 250 different professions -- from astronaut to CEO to … Read the whole story
Snapchatters can utilize Snap's AR tech to try on, share, and shop Halloween costumes directly on the app. Snapchatters can take photos of whatever … Read the whole story
At Google, cloud services and AI continue to drive its growth. Many large exchanges use Google Cloud to bring scale and speed to always-open … Read the whole story
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On Tuesday, Google Cloud and Intel announced a new chip aimed at making the cloud more secure with better performance. Is there a chip … Read the whole story
The new research fuses Dentsu's 400,000-respondent CCS panel with the attributes and behaviors of gamers in GWI's database of 2 billion internet users. Read the whole story
Firms can remove data related to sensitive locations such as healthcare facilities and houses of worship, the company says. Read the whole story
Simms will retain his roles as Gale CEO and Chief Product Officer, Stagwell Media Network. For CP+B it's the second management overhaul in as … Read the whole story
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The pandemic was a reset moment for outdoor advertising: like clearing out a cluttered shed and promising never to let it get full of … Read the whole story
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They welcome communications from brands, especially regarding coupons and discounts. Read the whole story
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With all of the recent tumult in college sports, I'm wondering whether the distinct personal connection between college sports and fans is in jeopardy. Read the whole story
