PolicyBlog
by Wendy Davis, Staff Writer
California AG Rob Bonta tapped real-estate developer and privacy advocate Alastair Mactaggart to serve on the board of the Privacy Protection Agency, which is currently crafting regulations regarding
the collection … Read the whole story
by Karlene Lukovitz
Ad inventory already "nearly sold out," Netflix says. Read the whole story
by Karlene Lukovitz
Disney's hikes in commissioned titles put it far ahead of Netflix both in North America and globally, reports Ampere Analysis. Read the whole story
by Colin Kirkland
TikTok's plans to build warehouses and create an e-commerce supply chain could directly challenge Amazon. Read the whole story
by Colin Kirkland
The partnership also includes Yahoo Member Connect, a new suite of solutions that features digital out-of-home and third-party supply available through the Yahoo Exchange. Read the whole story
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by Karlene Lukovitz
Mutual Tubi/Beeswax advertising clients can now buy incremental inventory programmatically within a single workflow. Read the whole story
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by Wendy Davis
"The FTC has no viable claim here," Meta argues in papers filed Thursday afternoon with Judge Edward Davila in the Northern District of California. Read the whole story
by Ray Schultz
B2B intelligence platform Clearbit has launched a tool called Capture that it says can identify prospects showing intent. Read the whole story
by Laurie Sullivan
Rakuten's latest cashback ad campaign that launched Thursday is all about the "shimmy." It features NBA star Stephen Curry, of the Golden State Warriors. Read the whole story
by Laurie Sullivan
Spending on Google search ads overall grew 15% year-over-year in Q3 2022, slowing from 18% growth in the prior quarter for advertisers working with … Read the whole story
by Todd Wasserman
Consider this Galaxy S22 series ad, which shows a tiger swatting at the word "Galaxy" and eventually charging out of the billboard space. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
The next decade will mean navigating a mix of linear and streaming TV channels and platforms to have any hope of efficiently reaching audiences … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Basis Technologies SVP Grace Briscoe can tell marketers a lot about the process to activate political ads in CTV. The digital approval process can … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Recent signs and circumstances buffeting legacy television indicate that the decline of traditional TV may be entering a new phase. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A growing number of fact-checking news sites help voters evaluate and understand the information they read. But who has the time? Consider political TV … Read the whole story