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by Karlene Lukovitz
Growth slowdown also triggered layoffs of under 1% of staff three months ago. Read the whole story
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by Wendy Davis
Twitter is pressing a federal judge to throw out a class-action complaint over claims that the company sought users' contact information for security purposes, … Read the whole story
by Laurie Sullivan
To help advertisers reach engaged viewers, YouTube will launch a feature called Moment Blast designed for brands to raise awareness in key moments such … Read the whole story
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by Colin Kirkland
TikTok has announced safety updates to its livestreaming feature, TikTok LIVE -- including a higher age requirement, and the launch of adults-only livestreams, for … Read the whole story
by Wayne Friedman
The announcement by Fox Corp. and News Corp. that they are having preliminary talks to possibly re-merge have left investors and analysts unimpressed. Read the whole story
by Karlene Lukovitz
Accelerator program helps creators develop original content for TV/streaming. Read the whole story
by Wayne Friedman
Expected to continue to incur losses in its preliminary Q3 results, the company says: "While multiple parties expressed interest in the business, none of … Read the whole story
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by Wendy Davis
Meta "has spent years blatantly disregarding Washington's Commercial Advertiser Law," the attorney general's office argues to King County Superior Court Judge Douglass North. Read the whole story
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by Colin Kirkland
Mastercard has announced a new program in partnership with crypto trading platform Paxos Trust Company that aims to enable financial institutions to offer crypto … Read the whole story
by Karlene Lukovitz
France, Germany, Switzerland, Austria latest to get the streamer. Read the whole story
by Sarah Mahoney
Wee billboards hype the grocery retailer's tiny prices. Read the whole story
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
by Robert Williams
Instead of cutting budgets, It's better to change the media mix to improve the return on investment for ad campaigns. Read the whole story
by Laurie Sullivan
Herbst-Brady will be responsible for Yahoo's revenue generation and global go-to market strategy and will lead sales, driving revenue through Yahoo's consumer and business-to-business … Read the whole story
by Fern Siegel
Brands will have inventory data from 40 retailers to enhance digital media buying based on in-store availability. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Pinterest has expanded its Trends tool -- now in the U.S., UK and Canada -- to 30 additional countries and 22 languages, and has … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands and retailers need to understand what consumers consider non-negotiable, what they're willing to pay more for and what those with the highest purchasing … Read the whole story