Brands Should Worry More About Campaign Underspending, Not Overspending
- by Robert Williams , October 17, 2022
Brands that seek to boost the return on investment
(ROI) of their advertising campaigns should consider changing their media mix rather than cutting budgets, according to media-measurement company Nielsen.
In a study of media plans provided by marketers of all sizes, Nielsen found about 25% of the channel-level investments were …
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