Video Insider
About half of U.S. viewers report that streaming ads have prompted them to search for a product and/or visit a website, in LG Ads Solutions survey. Read the whole story
In a series of tweets this morning, Personette said she resigned Friday and her "work access was officially cut off" Monday night. "Business is … Read the whole story
Musk informed employees they must be ready to launch the new subscription plan that verifies users by Nov. 7 or they will be fired, … Read the whole story
"We still end up in the mid-single-digit growth rate for this quarter and nothing that is inconsistent with what we published at the beginning … Read the whole story
Google Ads Data Hub, a cloud measurement solution based on privacy, will become two separate dedicated platforms, allowing Google to build more tailored solutions … Read the whole story
The accreditation applies only to Facebook's direct monetization controls, but Meta has already begun testing content-based inventory controls -- including adjacencies -- for both … Read the whole story
Even when it comes to household income, U.S subscribers to ad-supported tiers are surprisingly similar to ad-free premium services subscribers, shows transactional data from … Read the whole story
Content from sister Paramount unit CBS already on Pluto has been its #1 driver of audience engagement and revenue. Read the whole story
Marketers invested an estimated $3 million in programmatic ad spend on delisted CTV apps in Q3. Read the whole story
Cable TV revenues for its most recent quarterly period were slightly up 1% to $1.43 billion, while affiliate fees at its networks were up … Read the whole story
New tools in the retailer's app make it easier for customers to visualize purchases before they buy. Read the whole story
Traditional TV still reaches 81% of frequent-voter household, while 51% reached via streaming are incremental, per an Effectv analysis of 2022 primaries ad campaigns. Read the whole story
Data released from omnichannel performance marketing firm Skai shows marketers spent slightly more to advertise in Q3 vs. the prior quarter as they struggled … Read the whole story
Educational company Chegg's "lax security" resulted in data breaches that exposed students' religions, sexual orientation, disabilities and other sensitive data, the FTC alleged in … Read the whole story
Brands and publishers can also transform their CRM and behavioral data into new audience segments without knowing code. Read the whole story
"The 'unfair' practice alleged is not, on its face, a public policy violation by Kochava, nor is the alleged conduct immoral, unethical, oppressive, unscrupulous … Read the whole story
COMMENTARY"What could we do to make it better than TikTok," Elon Musk asked Twitter users after polling them about bringing Vine back. Read the whole story
Ralph Lauren has officially partnered with Fortnite for an on- and offline collection, and has also redesigned its classic logo for the first time … Read the whole story
- COMMENTARY
The reality is, brands that choose to avoid influencers who take a stance will ultimately have a much smaller pool to work with.. Read the whole story
