by Wayne Friedman
Positive news came with September reversing a general monthly decline that began in March, which witnessed a 1% slip. This was followed by April's … Read the whole story
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by Richard Whitman, Columnist
The study, from market research firm BWG found that marketers are planning to shift budgets from other channels with social media (31%) and linear … Read the whole story
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by Wendy Davis
"The FTC should not exceed its authority to set national standards for data privacy and security and should instead leave that work to Congress," … Read the whole story
by Wayne Friedman
Sports betting is seen as a key for future growth for TV networks, media companies, and professional sports leagues, to create greater engagement with … Read the whole story
by Wayne Friedman
Scripps said its national networks saw ad market "weakness" in Q3, but their wider distribution via CTV platforms lifted overall revenue 4% to $235 … Read the whole story
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by Wendy Davis
A federal judge said hiQ Labs violated LinkedIn's terms of service by scraping its site, but also said LinkedIn may have waived its legal … Read the whole story
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by Karlene Lukovitz
Deal expands U.S. relationship, enables incremental reach analysis for TTD's European clients. Read the whole story
by Wayne Friedman
Political advertising for the midterm elections rose 900% vs. the prior-year period to $129.3 million, beating its 2018 results by 84% and just $3.1 … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marty Kratky-Katz, Blockthrough CEO, says: "The future means providing an on-ramp to Acceptable Ads." He writes that "consumers want to be protected from what … Read the whole story
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by Karlene Lukovitz
The aim is to increase buyer and publisher adoption of contextually enriched TV. Read the whole story
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by Karlene Lukovitz
The bidder is focused on deals via integrations with Magnite, Xandr, GrlwedTV and others. Read the whole story
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by Colin Kirkland
the vast majority of Americans are aware their data is being tracked, and 86% believe Google should adjust how they track data and move … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Some consumers don't mind being tracked, although only less than 15% strongly approve of it, Adtaxi reports. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
Among those who've "paused" campaigns on Twitter: L'Oreal, General Motors, General Mills, Apple, Best Buy, Coca-Cola, Amazon, P&G. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Could social media troubles with advertisers be a benefit for traditional, legacy TV networks such as Fox News Channel, MSNBC and CNN? Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
Musk has never worked in an ad-supported medium before, and is in a new position of kowtowing to advertisers -- or not. Read the whole story
COMMENTARY
by Kris Tait
Sometimes we need to hang tight, wait and observe. Read the whole story
COMMENTARY
by Joe Mandese
At a time when the majority of Americans now get their news from digital devices and platforms, there's been a surge in consumption of … Read the whole story