Social Media Insider
Which category of influencer has the most power over purchasers? Beauty followed by health and wellness, food, fashion, home, and travel. Read the whole story
Disney CEO Bob Chapek said the launch group spans "a wide range of categories." The Disney+ option, priced at $7.99, starts on December 8. Read the whole story
Disney posted $20.2 billion in latest quarter revenue, missing analyst market projections of $21.2 billion -- with revenue up 9% vs. the prior-year period. … Read the whole story
Some Netflix executives think the streamer should buy cheaper, lower-profile sports rights and use the platform's reach to build their audiences. Read the whole story
Musk has also sold $3.95 billion more in Tesla stock since the Twitter acquisition. Read the whole story
For $9.99 per month, subscribers now get 24/7 access to NBC's full, with-ads live feed along with Peacock's on-demand content and channels. Read the whole story
Political advertising for the midterm elections rose 900% vs. the prior-year period to $129.3 million, beating its 2018 results by 84% and just $3.1 … Read the whole story
The two firms have formed a joint venture to create retail media networks in continental Europe, Brazil and Argentina. The joint venture will be … Read the whole story
The bidder is focused on deals via integrations with Magnite, Xandr, GrlwedTV and others. Read the whole story
The aim is to increase buyer and publisher adoption of contextually enriched TV. Read the whole story
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to help entertainment marketers target audiences across data-driven linear TV and CTV. Simulmedia's predictive … Read the whole story
Deal expands U.S. relationship, enables incremental reach analysis for TTD's European clients. Read the whole story
Siding with Facebook, the U.S. Chamber of Commerce is urging a federal appellate court to prevent up advertisers from proceeding with a class-action over … Read the whole story
- COMMENTARY
The biggest hurdle is delivering orders to the home, the CMO Council and Attabotics report. Read the whole story
Facebook earns the highest revenue per user, followed by Twitter and Instagram, a study has found. In entertainment, Hulu is the highest-earning app, followed … Read the whole story
More than two dozen attorneys general are backing the FTC's attempt to block Meta Platform's acquisition of Within Unlimited, developer of the virtual-reality fitness … Read the whole story
On Tuesday, Binance, the world's most valuable crypto exchange, confirmed it will buy rival exchange FTX -- a surprising deal that was revealed in … Read the whole story
"This year we witnessed a very different geopolitical landscape and a new and challenging economic outlook, which has forced brands and people to really … Read the whole story
