Mobile Insider
When Nestle tested mobile ads delivered via 4G, versus WiFi, it found no loss in reach or effectiveness, but reduced its carbon footprint 47%. Read the whole story
CEO Mark Zuckerberg takes blame for over-spending based on wrong assumptions about continued growth. Read the whole story
COMMENTARYInitiative has a roadmap for setting technical standards and creating a structure to normalize ad buying, measurement and reconciliation across CTV, linear and broadcast … Read the whole story
The new Twitter owner explained why his $8 monthly verification subscription model is a market-based solution for doing that, including the fact that every … Read the whole story
The gray verified badges, meant for high-profile users, stayed up on the platform a mere three hours before being pulled by Elon Musk. Read the whole story
Borrell Research on Wednesday released data projecting that local advertising will experience growth of a mere 0.6% next year. Read the whole story
The digital ad industry could be on the cusp of a major transition with the decline of traditional search advertising, trapped in the headwinds … Read the whole story
The 2022 U.S. midterm election prime-time news coverage earned 25.4 million average viewers across 13 networks -- down 29.6% from 2018 midterm results, according … Read the whole story
1-800 Contacts on Wednesday urged a court to reinstate a lawsuit accusing Warby Parker of wrongly using the term "1-800 Contacts" to trigger search … Read the whole story
Less than one day after leading cryptocurrency exchange platform Binance announced plans to acquire struggling rival FTX, reports say Binance is now "highly unlikely" … Read the whole story
Twitter developers have been working to combat hateful content on the platform -- even more so since Elon Musk acquired the company. Read the whole story
Although other TV and CTV ad platforms have had challenges, The Trade Desk posted another healthy round of ad business for Q3. Read the whole story
A Kansas resident can proceed with a lawsuit accusing online health publisher WebMD of disclosing visitors' video-viewing information to Facebook, a federal judge has … Read the whole story
Retailers and consumer pacakaged goods companies are scrambling to meet customer demand for fast home delivery of products, citing outdated supply and delivery chains, … Read the whole story
Slightly fewer marketers are planning for virtual events, while hybrid events hold steady. Read the whole story
Strobel, who was SVP ad sales for Warner Bros. Discovery Sports, is one of three senior exec lieutenants who will report to Jon Steinlauf, … Read the whole story
- COMMENTARY
Among the D2C companies surveyed by WBR Insights, 63% have grown their subscription customer base in the past 12 months. Email plays a role … Read the whole story
- COMMENTARY
In the opt-in culture of Web3, it will be critical to understand what motivates people to give their data away. Read the whole story
COMMENTARYThat's what Interbrand says. Microsoft's revenues typically grow 12% to 22% each quarter, but it has experienced its slowest growth in 5 years. Read the whole story
- COMMENTARY
Higher premium streaming costs for platforms could come from a different direction -- as premium streamers could pay into the FCC's Universal Service Fund … Read the whole story
