GroupM slashed its U.S. ad growth projection to 7.1% from the 12.8% it forecast in June, while IPG Mediabrands' Magna trimmed its 2022 U.S. … Read the whole story

Global Director of Business Intelligence Kate Scott-Dawkins said the normalization will mean "mid- to single-digit growth heading into the next five years." Read the whole story

Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-digit ad growth for next year, following slightly higher growth in 2022. Read the whole story

However, research firm Parks Associates did not release actual estimated subscription numbers. Read the whole story

After public saber-rattling by Fox and pooh-poohing by DirecTV, the companies reached a carriage renewal deal after extending their deadline by a few hours. … Read the whole story

Magna projects a 4% decline in national TV network ad revenue to $38.7 billion for this year. AVOD, OTT and streaming platforms are forecast … Read the whole story

Steep cord-cutting by pay TV subscribers in in Q3 continued at nearly the same rate as in the second quarter -- down 6.2%, according … Read the whole story

Viewers can ask questions and purchase Walmart-offered products in real time as E! hosts and guests help promote them. Read the whole story

Meta says in a policy paper that existing laws and regulations will apply to blockchain and metaverse technologies and related economic opportunities. "Regulators should … Read the whole story

Greater recall of addressable vs non-addressable ads is true whether or not viewers pick the shows being watched, new studies find. Read the whole story

Marketers are seven times more likely than average to say they saw lower campaign effectiveness because of the loss of consumer identifiers. Read the whole story

Discord has begun expanding its server subscription program, which will allow more creators to charge viewers subscription fees for premium content, unique roles and … Read the whole story

The World Cup is giving automaker brands a unique opportunity to get in front of massive audiences, says iSpot.tv.'s Stuart Schwartzapfel. Read the whole story

Microsoft Advertising has released updates to its Audience Targeting feature and Audience Network such as customer match integrations, auto-generated remarketing lists, and video ads. Read the whole story

YouTube's annual list of ads that performed best on its platform includes tech companies Amazon and Apple and streamers HBO Max and Netflix reaching … Read the whole story