Down from 14% in 2022. Brand advertising is expected to help counter lower performance marketing spend. Read the whole story
After pulling "Westworld" and other series off HBO Max, WBD is licensing those to outside FASTs -- as it also develops its own FAST. Read the whole story
Total day TV usage of persons 2 years and up for November was the second-highest viewing month this year --- up nearly 8% vs. … Read the whole story
Netflix hopes 12-months-free premium tier users will convert to paid subscribers. Read the whole story
Just in time for the final holiday onslaught, both retailers are introducing new tech to make finding the right product easier. Read the whole story
"Children and teens are uniquely vulnerable populations in today's digital ecosystem, yet our privacy laws have failed to keep up with online harms," a … Read the whole story
Siding against Twitter, a federal appeals court has confirmed an earlier ruling that prevents the company from proceeding with an attempt to block Texas … Read the whole story
Aston Martin announced the launch of NFTs that allow fans to collect digital cars in a virtual garage and race them in a next-generation … Read the whole story
The portion of marketers in the U.K. who cited challenges communicating with colleagues has grown from 26% last year to 33% this year. Read the whole story
Only 12% of senior management is viewed as highly strategic and effective at evaluating new technology, the CMO Council reports. Read the whole story
Honda, the official automotive partner of the NHL in the U.S., will display vehicles at Boston City Hall for fans to check out. Read the whole story
VUit, a free, ad-supported, web-based streaming service, offers local TV content with a focus on news, weather, and sports, all with in-market, localized advertising. … Read the whole story
Google made two announcements on Wednesday in its Search Central Blog. One introduced a dashboard tool for users to understand the most current status … Read the whole story
Legacy TV business owners will surely invite more efforts like joint-venture investment group RedBird to come forward. Read the whole story
Almost two-thirds of consumers would leave companies that did not make them feel valued during customer service interactions, Intercom reports. Read the whole story