Services saturation means retention is the name of the game - and bundling and pricing are increasingly crucial to retention, points out Ampere Analysis. Read the whole story
Year-to-date, Standard Media Index estimates U.S. ad spending still is up 2.4% due to exceptionally strong first-quarter ad spending. The analysis shows top ad … Read the whole story
Fortnite developer Epic Games will pay a total of $520 million for allegedly using "dark patterns" to dupe people into making in-game purchases, and … Read the whole story
The new DASH study also finds YoY household penetration levels flat to down for most major streamers. Read the whole story
Paramount Global is making a dramatic move this year in abandoning its longtime upfront event at Carnegie Hall. Instead, it will focus on smaller, … Read the whole story
This year, major streaming competitors to Netflix will collectively post over $10 billion in operating losses, according to Morgan Stanley. Read the whole story
"Carlson leveraged his platform to amplify the reach of these 10 individuals as they spread vile and dangerous misinformation. They pushed topics including: bigotry … Read the whole story
The EU plans to proceed with an antitrust investigation into Meta based on the way it links its social network to its classified ads … Read the whole story
Google is collaborating with the advertising industry to transition to new private ad technologies that eliminate support for third-party cookies in Chrome during the … Read the whole story
An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones. Read the whole story
Despite widespread layoffs, a lack of mass metaverse adoption, and CEO Mark Zuckerberg's sudden refocus on messaging apps to drive business, Meta is still … Read the whole story
Conservative activist Laura Loomer is pressing to proceed with claims against Twitter, Meta Platforms and Procter & Gamble over her account bans on social … Read the whole story
Jenna Ortega is the highest-earning star from the new Netflix horror comedy hit series, potentially earning almost $79,000 per sponsored Instagram post, according to … Read the whole story
Many consumers will be working or at least checking work emails, Aflac reports. Read the whole story
Podcasts now dominate time spent for ALL audio, even surpassing the reach of AM/FM audio. Read the whole story
The sales will end next September, although some publishers can offer subscriptions via Kindle Unlimited Magazines. Read the whole story
Voter tolerance of objectionable content varies by the subject matter, with only a minority of people saying tweets about political violence should be allowed. Read the whole story
Brands are facing accelerating trends worldwide, WARC reports. Read the whole story