• by Colin Kirkland , December 19, 2022

"Wednesday" is now the second-most watched English-language series, with over one billion hours viewed. Its popularity has led to a social media boom for each cast member, suggesting that the stars may keep seeing their online followings grow, ultimately leading to more opportunities outside the show.

Research conducted by NewCasinos, which finds and compares new casinos, examined the social media profiles of the cast of Netflix’s "Wednesday" and used influencer marketing calculators to establish that Jenna Ortega is the highest-earning star from the new Netflix horror comedy hit series, potentially earning almost $79,000 per sponsored Instagram post.

The 20-year-old actor has an Instagram following of 26.8 million, having gained 17 million followers since the show's Netflix debut on November 23. That’s an average of over 580,000 new followers per day.

Emma Myers, who plays Enid Sinclair, is the second-highest earning influencer on "Wednesday." With a following of 6.4 million, allowing her to earn a potential of $19,250 per sponsored post. Myers gained 5.7 million new followers after the show's launch.

Catherine Zeta-Jones, who plays Morticia Addams, can earn up to $15,264 per sponsored post, making her the third-highest-earning star of "Wednesday."The Oscar-winning actress has 4.7 million Instagram followers. With over 368,000 new Instagram followers, she has gained the lowest percentage out of the top ten earners since the show began.

The fourth-highest social media earner is Percy Hynes White. Percy can expect to earn up to $11,102 per sponsored post due to his 3.4 million followers. Percy has some of the biggest social media gains out of the whole cast, getting over 90% of his current Instagram following after the release of "Wednesday" at a rate of over 100,000 new followers per day.

Gwendoline Christie rounds out the top five, potentially earning up to $9,089 per sponsored Instagram post. The estimated earnings are from her 2.9 million followers, thanks to her role as Brienne of Tarth in "Game of Thrones." Gwendoline gained less than a quarter of her current Instagram followers since her on-screen performance as Principal Larissa Weems, one of the lowest percentage increases out of the top ten.

The list continues, ending with "SNL"and "Portlandia" star Fred Armisen, the tenth most influential cast member of "Wednesday." Fred, who plays Uncle Fester in the show, can earn an estimated $2,750 per sponsored post with his 559,000 Instagram followers. He has the lowest engagement rate in the top ten at 1.12%.