The weak national TV ad market in the latter half of Q4 and Q1 of the new year have not yet witnessed significant positive … Read the whole story

Google has agreed to pay $23 million to settle a 13-year-old lawsuit alleging that the company's search engine leaked consumers' personal information by transmitting … Read the whole story

LAS VEGAS -- "There will be more walled gardens in the future," Madison Ave. expat Brian Lesser predicted, making the case that "clean room" … Read the whole story

While performance generally gets high marks, cost concerns could be a bigger hang up than ever, in the current economic environment. Read the whole story

Pinterest and LiveRamp have partnered to pilot clean rooms for select partners in what Pinterest CRO Bill Watkins calls the "next big development for … Read the whole story

Seventy-eight percent of small businesses that run ads on TikTok have already realized a positive ROI -- most within six months, a survey by … Read the whole story

TikTok is moving forward with its in-app ecommerce offering "TikTok Shop," a series of fulfillment centers, and a potential membership plan similar to Amazon … Read the whole story

Delta loyalty club members will have inflight access to ad-free, Paramount+ Premium content during flights originating in the U.S., as part of a new … Read the whole story

Forrester will set the strategic direction and oversee global executions across all marketing channels. Read the whole story

Kee, who began her trade journalism career as a MediaPost reporter, was named deputy managing director, reporting to CIMM chief Jon Watts. Read the whole story

Ansa is an IRI-powered SaaS platform that helps retailers measure the impact of shopper marketing. Read the whole story

Amidst economic uncertainty, U.S. adults are making changes to their spending habits. Here are some of the ways the economy will alter consumer behavior … Read the whole story

Google is working on a media playback feature that will allow consumers to jump from one device to the next. The feature should make … Read the whole story

For one, there's a commitment to "reducing carbon emissions in media execution," says J&J's Adam Benaroya. Read the whole story

Email marketers can win customers with words like "announcement" and "arrived" -- or lose them by using "chance" or "save," Persado reports. Read the whole story