by Wendy Davis
"We need serious federal protections for Americans' privacy," President Biden wrote. "That means clear limits on how companies can collect, use and share highly … Read the whole story
by Karlene Lukovitz
The first price hike since its 2020 launch comes as Warner Bros. Discovery prepares to merge HBO Max and Discovery+. Read the whole story
by Laurie Sullivan
The cost of social will rise the most, according to Criteo's report - The Advertiser's Guide to New and Emerging Channels in 2023. Read the whole story
by Wayne Friedman
WideOrbit says ZingX will be available in 184 out of 210 markets, providing 87% U.S. national reach, with inventory from local TV stations. Marketers … Read the whole story
by Wendy Davis
Robert F. Kennedy Jr. and other vaccine critics are suing The Associated Press, Reuters, The Washington Post Company and the BBC for allegedly collaborating … Read the whole story
by Colin Kirkland
The combined amount of $5 billion in cash and crypto assets likely will not cover everything taken from customers and investors, FTX's attorney Andrew … Read the whole story
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by Steve McClellan
The brands include Liquid I.V., OLLY, Onnit, SmartyPants Vitamins, and Welly Health PBC. Read the whole story
by Joe Mandese
They will serve new two-year terms beginning Jan. 1. Four previous members have ended their executive committee roles. Read the whole story
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by Wayne Friedman
A Nielsen spokesperson said "the total headcount after this reorganization will be roughly in line with where it was a year ago." According to … Read the whole story
by Wayne Friedman
Netflix's total of 1,160 episodes for Q4 2022 was four times greater than second-place Amazon Prime Video, while six Netflix streaming competitors totaled 1,220 … Read the whole story
by Colin Kirkland
AWS on Wednesday said it is partnering with Ava Labs, which is building out the layer-1 blockchain Avalanche, to help enterprises, institutions and governments … Read the whole story
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by Wayne Friedman
Streaming services as a share of U.S. homes are now at 82% in Q4 2022 -- up from 81% in Q3, according to research … Read the whole story
by Todd Wasserman
Yeah, Blockbuster's pretty much defunct, but some living brands are also trending downward, according to Interbrand: Facebook, H&M, Intel. Read the whole story
by Joe Mandese
The assignment follows a decade-long relationship for Dentsu handling regional accounts for McCormick brands. Read the whole story
by Laurie Sullivan
Marketers' confidence continues to wane as the number of consumer choices for brands and expectations for personalization make it difficult to manage campaigns and … Read the whole story
COMMENTARY
by Mario Carrasco, Op-Ed Contributor
As zero-party data is provided voluntarily, it affords marketers an unrestricted view of consumer needs and preferences, facilitating long-term relationships and loyalty. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
Should small and mid-sized TV networks and platform operators merge -- or sell themselves to the larger, legacy TV-based corporations? Read the whole story