Following a competitive review, Dentsu X has been named
global media agency of record for McCormick & Company, marketer of herbs, spices, seasoning mixes, condiments, and flavor products.
In addition to the McCormick-branded spice line, the
account includes French's, Schwartz, Ducros, Frank's RedHot and others.
Dentsu has a long history of working with McCormick, handling various regional and brand assignments for nearly ten years,
and in 2020 consolidated its North American business at 360i, which has since
had its media operations integrated into Dentsu X.
Billings were not disclosed.