by Wendy Davis
Siding with Amazon, a federal judge has dismissed a privacy lawsuit claiming that the company wrongly targets ads to Alexa users. Read the whole story
by Joe Mandese
In a joint statement, the advertiser and agency trade associations said they reject the "acerbic tone, texture and prescriptions" made by CEO David Cohen … Read the whole story
by Laurie Sullivan
Super Bowl LVII fans can now watch the first teasers and ads on YouTube's AdBlitz channel, including the NFL's and Hyundai's Super Bowl in-game … Read the whole story
by Wayne Friedman
NBCU's unified cross-media platform selling service One Platform is streamlining operations -- converging advertiser-brand and media agency teams, as well as bringing on media … Read the whole story
by Karlene Lukovitz
Prices will go up in markets in which Sling is already paying to carry local NBC and Fox stations. Read the whole story
by Sarah Mahoney
Powered by an 18% increase in ecommerce in the fourth quarter, ComScore reports that online sales in 2022 hit $1.09 trillion. Read the whole story
by Wendy Davis
Faced with growing criticism over data practices, the Chinese-owned social app TikTok will send its CEO to testify to the House Energy and Commerce … Read the whole story
by Wendy Davis
FCC nominee Gigi Sohn helped Fox obtain waivers of FCC rules that the corporation needed to launch Fox Broadcasting Company, former executive Preston Padden … Read the whole story
by Wayne Friedman
The new ad-supported channels to be run on The Roku Channel will include content that has appeared on all Warner Bros. Discovery channels including … Read the whole story
by Colin Kirkland
In partnership with metaverse game developer Gamefam, Rhythm City aims to introduce users to artists and music, providing them with access to a collection … Read the whole story
by Todd Wasserman
Agency exec Stephanie Bunnell discusses how the tech doesn't always get pop culture references -- but worked well for a metaverse art gallery. Read the whole story
by Wayne Friedman
The national TV marketplace was down 6% for all of Q4 -- an improvement from the 16% decline of Q3. Although December's national linear … Read the whole story
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by Ray Schultz
Gen Z is least likely to provide personal details. And many shoppers have ways to evade it, Pantheon reports. Read the whole story
by Ray Schultz
Visual identity is a strong branding factor, Motion Marketing reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AI software firm C3 AI has released the first product of its C3 Generative AI Product Suite, which uses a natural-language interface to locate, … Read the whole story
by Wayne Friedman
The merger of Paramount Global's two big streaming brands, "Paramount+ with Showtime" will launch later this year both for its streaming and linear TV … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
"ChatGPT is bringing AI to the consumer," says BrightEdge CEO Jim Yu. "The impact of AI to users and marketers is similar, taking AI … Read the whole story
COMMENTARY
by Dan Eisenberg
Will it be a full-service, single-source agency, or an integrated agency team of assembled specialist agencies? Here are some tips on how to decide. Read the whole story