Mobile Insider
According to a new analysis from UBS, it is on pace to surpass even TikTok's first year of growth. Its own reaction to that: Meh! Read the whole story
GoodRx has agreed to pay $1.5 million and to refrain from sharing users' health data for ad purposes, the FTC said Wednesday. News of … Read the whole story
Meta's ad revenue was up 2% on a constant-currency basis, but that was likely below average growth for overall digital advertising in Q4, according … Read the whole story
The company claims it is the first time fraudsters used SSAI (server-side ad insertion) tactics, costing unprotected advertisers up to $1 million a month. Read the whole story
The partnership represents the way GM is "looking at doing our marketing moving forward," says GM CMO Deborah Wahl. Read the whole story
A federal judge has rejected the Federal Trade Commission's request to block Meta from purchasing Within Unlimited, developer of the virtual fitness app Supernatural, … Read the whole story
The objectives are to optimize supply-chain consistency and financial and operational transparency. Read the whole story
Publishers are being offered a tool for publishing QR Code-led interactive content. Openscreen has unveiled Openscreen Engage, which it says is a turnkey system for the … Read the whole story
Short-form video is the most popular content format for influencer marketing, with more than half of brand marketers saying they use it. Read the whole story
Some consumers are not concerned about anything, but others are anxious, Resonate reports. Read the whole story
In its first major CPG co-marketing campaign, Instacart fulfilled on a long-time strategy to deliver shoppable television commercials for Michelob ULTRA. Read the whole story
About 75% of customers said chatbots do not handle complex questions well, while more than half struggled to find alternate resolutions to a problem … Read the whole story
COMMENTARYThis information is used by search engines to determine how frequently to crawl the website, and to determine pages to index and ones to … Read the whole story
COMMENTARYAt some point early in the presentation, Kawaja recalled the great media transparency flap that occurred in 2016 after a presentation by media agency … Read the whole story
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I applaud the many brands taking the necessary steps to create a more equal playing field, but I ask that you finish the job: … Read the whole story
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No. Quite frankly, the folks in the House and in the Senate lack the depth of understanding required for following up with a real … Read the whole story
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Most consumers would welcome AI, a Redpoint Global study finds. Consumers rank chatbots as the most ideal use of AI for CX, but 70% … Read the whole story
COMMENTARYH-E-B is the new king, with Amazon falling to third place, as Americans focus more intensely on lower prices. Read the whole story
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The data world doesn't sit still and getting where you want to go begins with fully understanding where you've been and where you are. Read the whole story
