Guess what a neuromarketing research study commissioned by TV giant Comcast found? (Spoiler alert: Don't look at the chart accompanying this blurb.) Read the whole story
The company plans subscription price hikes as merged Paramount+, Showtime product launches, says it will return to profitability by 2024. Read the whole story
Broadcast content rose 2.1% in January from December to a 24.9% share, according to Nielsen's Gauge. Streaming maintained its industry-leading dominant 38.1% share, up … Read the whole story
Daily linear TV video usage is estimated to sink 6.4% this year to 2 hours/55 minutes a day with digital video rising by 6.0% … Read the whole story
Roku's key "platform" revenue, which includes ad revenues, was up 5% year-over-year to $731.3 million. Active accounts were also up 4.6 million from Q3 … Read the whole story
Dolan, wife of AMC Networks Executive Chairman James Dolan, joins from CEO of audience measurement service 605. Read the whole story
She will work closely with CEO Mary Bekhait to run the London-based agency, best known for representing stars like Paris Hilton, Simon Cowell and … Read the whole story
Google Cloud is the first partner to join Cadent's clean room integration marketplace. Read the whole story
Gigi Sohn says the FCC should investigate how distributors may favor larger programmers with bundles over independent ones such as Newsmax and OAN. Read the whole story
The new omnichannel calculator was developed with Scope3, which is working with GroupM on an API that will be available to the entire industry, … Read the whole story
The Trade Desk released Q4 2022 earnings today, raising guidance for the current quarter and reporting record spend on the platform in 2022 of … Read the whole story
Gospooky's New York launch marks its first expansion outside Europe. Former Snap exec Jeff Miller has joined the agency's Board of Directors to establish … Read the whole story
Mobile data broker Kochava, which is currently battling in court with the FTC, is calling the judge's attention to FTC Commissioner Christine Wilson's public … Read the whole story
A judge has blocked a New York law that would have required social-media platforms to accept complaints about "hate speech," and to disclose how … Read the whole story
Buyers of the inaugural token will claim a GQ magazine subscription, a box of selected products, a ticket to the first GQ3 party in … Read the whole story
No. 1 spot on USA Today's Ad Meter, by The Farmer's Dog, got 6.56 out of a possible score of 10. Read the whole story
Apple Music beat Pepsi at least in terms of sponsorship value generated, according to a just-released analysis of the two halftime show sponsorship deals. Read the whole story
Most firms are still using manual processes to handle consumer data requests, Cytrio reports. Read the whole story
Traditional search engines are moving toward AI and conversational chat, causing a gap in retailers' on-site search services. Research released Wednesday by ecommerce experience … Read the whole story