by Wendy Davis
President Joe Biden has directed federal agencies to protect the public from algorithmic bias by automated systems. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Similar to Twitter's verification tag, Meta Verified will give users an opportunity to use the blue verification badge on their Instagram and Facebook accounts. … Read the whole story
by Wendy Davis
"The reasonable use of data provides tremendous benefits to consumers, the economy, and society as whole, and helps assure our nation's current competitive position … Read the whole story
by Colin Kirkland
The Creativity Program, available in beta in France and Brazil, is now available to select U.S. creators by invitation only, but will open up … Read the whole story
by Joe Mandese
Ad industry B2B market researcher Advertiser Perceptions said the undisclosed investment will be used to improve its products and grow its revenue. Read the whole story
by Karlene Lukovitz
Younger viewers confirm that they spend more time on gaming and short-form non-premium video than traditional TV or even VOD movies. Read the whole story
by Joe Mandese
Aside from being a council, not a committee, the VAB's Danielle DeLauro said the "JIC" will certify ad currencies used by TV/streaming buyers and … Read the whole story
by Joe Mandese
"At the very least, it creates a dialogue," Gerhart said. "And sometimes a dialogue that we don't often realize can actually unlock the value … Read the whole story
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by Colin Kirkland
The Better For You media outlet is introducing an influencer program that invites wellness brands to showcase their products in an interactive multi-platform experience. Read the whole story
by Wayne Friedman
TV marketing for 'Ant-Man' so far totals an estimated $23.9 million over 3,357 airings, according to iSpot.tv. The attention index for "Ant-Man" campaign creative … Read the whole story
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by Ray Schultz
Only 14% say open programmatic will be their main source of ad revenue growth, and 42% feel non-programmatic direct deals will be their biggest … Read the whole story
by Laurie Sullivan
"This is not just a tech bubble that happened overnight," said Marty Weintraub, founder of marketing agency Aimclear. "It took five years to happen." Read the whole story
by Ray Schultz
Brands can use the platform to respond quickly to negative reviews, the firm says. Read the whole story
by Robert Williams
More than a third of people said they have heard of the metaverse, but have never used it Read the whole story
by Todd Wasserman
For one: It will revolutionize content creation. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Here is a primer for brands on how to engage consumers without driving them away. Read the whole story
by Ray Schultz
The new monthly, featuring curated listings, will launch on Tuesday. Read the whole story