RTBlog
The problem with the next media epoch -- the one we are living through now -- is that we may be giving up more than we planned or wanted to, … Read the whole story
CEO David Gandler credits aggregation and "multiple monetization levers" for a record year. The company's losses stabilized, and it says it's on track to … Read the whole story
The decline reflects extra tough comparison with January 2022, which was up 23.1% over January 2021. Compared with January 2021, January 2023 increased 15.0%. Read the whole story
Lauren Fry has worked for the Simulmedia ad-tech firm, AT&T and Comcast. Read the whole story
Meta released its own AI language generator LLaMA on Friday. Meta claims LLaMA is "desirable" in an industry led by large language models because … Read the whole story
On the heels of Diamond Sports Group's financial issues, another Warner Bros. Discovery-owned regional sports network is facing major challenges and intends to leave … Read the whole story
Scripps grew about 10 times to $106 million in political advertising vs. $11 million in the prior-year period, while Gray was up nearly 1200% … Read the whole story
LiveRamp has integrated Qonsent's consumer trust technology SmartQontract into its Authenticated Traffic Solution, enabling brands to gain "explicit consent" to use customer data based … Read the whole story
COMMENTARYSeventy percent of senior brand execs recently surveyed said that their creative for CTV and other digital platforms is basically the same, although there … Read the whole story
- COMMENTARY
Consumers view online reviews as a two-way dialogue, building a bond with brands. They expect an answer from the brand and are more than … Read the whole story
COMMENTARYSites featuring video and computer-game content have some of the highest ad-block rates. Publisher Collective has launched a consulting business focused on optimizing campaigns, … Read the whole story
The top challenge for marketers is standing out in the inbox, Mailjet by Sinch reports. Read the whole story
About three quarters of consumers said they would like to receive fewer messages in 2023 than they did last year. Read the whole story
Celebrity video messaging platform Cameo has appointed Meta veteran Matty de Castro as the new Cameo for Business GM of enterprise sales. De Castro … Read the whole story
- COMMENTARY
Most of the commentators on AI take great pains to say they know it isn't a thinking, feeling creature talking to them. But that … Read the whole story
COMMENTARYWhy pirate something when the cost on streaming platforms is relatively cheap, with the rise of multiple premium streamers with thousands of hours of … Read the whole story
- COMMENTARY
Tactically, the ecosystem method requires a holistic approach that blurs the lines between owned, organic, and paid. Read the whole story
- COMMENTARY
Not many consumers are always pleasantly surprised by the marketing messages they receive, MessageGears reports. Read the whole story
