Video Insider
A new survey shows Peacock and Apple TV+ rank low in subscriber perceptions of how "essential" various premium streamers are, while monthly consumer spend on SVODs has plateaued. Read the whole story
This year's "Oscars" saw a 12% gain vs. 2022 to 18.7 million viewers, according to Nielsen's fast-national results -- the best result since 2020. … Read the whole story
Netflix will reach 10 million ad-supported subscribers globally by the end of this year, with about 30% in the U.S./Canada, according to MoffettNathanson Research. … Read the whole story
The lawsuit, which comprises many suits filed across the country on behalf of teens and kids, alleges that tech companies intentionally fed addictive social … Read the whole story
In an effort to help advertisers boost content, Twitter has developed "Unskippable," an educational series on video marketing, offering advertisers tips and advice. Read the whole story
COMMENTARYThe Automotive Agency of the Year award goes to Saatchi & Saatchi, the lead agency of record for Toyota. Read the whole story
"Twitter did not operate as a state actor and therefore did not violate the Constitution," a federal appeals court ruled. Read the whole story
The drugstore chain, part of Walgreens Boots Alliance, put its media account into review in November of last year. Estimated media expenditures are $200 … Read the whole story
Porsche AG reaffirmed the company is in talks with Google about integrating its software into its car technology. Read the whole story
Readying itself for Financial Literacy Month in April, Northwestern Mutual has announced a new campaign with Pinterest that aims to help make financial planning … Read the whole story
The FTC is requesting an additional $160 million, some of which would go toward hiring 310 full-time employees, including 62 devoted to privacy and … Read the whole story
Marketers can use Profile API to make decisions in real-time, the company says. Read the whole story
Security firm Cloudflare Inc. has published a list of brands most often used in phishing attacks. The top brand is AT&T, followed by PayPal. Read the whole story
COMMENTARYWhen Microsoft introduced Bing Search with ChatGPT, I thought it would eventually replace traditional search. Mikhail Parakhin, Microsoft CEO, Advertising & Web Services, hinted … Read the whole story
COMMENTARYThe only thing more partisan than American politics is points of view about how -- and how much -- the media cover political leaders … Read the whole story
- COMMENTARY
Networks say affiliates have a choice: let networks negotiate carriage/retransmission deals or go on their own, which means less negotiating power that networks can … Read the whole story
