PolicyBlog
Advocacy group Consumer Reports is urging Iowa's governor to veto the bill, arguing it "represents a wishlist of industry-sought provisions." Read the whole story
A new study from the agency shows the perception of "corporate greed" is one of the fastest-growing inflation concerns among U.S. consumers. Read the whole story
Microsoft will integrate the technology behind ChatGPT into its workplace software -- upgrading PowerPoint, Word, Excel and Outlook with new abilities in its latest … Read the whole story
The biggest media beneficiaries of the revised estimates are radio and cable TV, while broadcast, CTV and digital were all taken down in total … Read the whole story
- COMMENTARY
Marcus, now on CIMM's board, says measurement is "a team sport, and it's hard to be both fast and right," but the recent progress … Read the whole story
In comparison, Netflix's new ad-supported option accounted for 19% of its new sign-ups by its third month in the marketplace. Read the whole story
After paying a reported $14 billion for rights to the NFL Sunday Ticket, the leading vMVPD is upping its basic price from $64.99 to … Read the whole story
Ashwini Karandikar, 4 A's executive vice president of technology and data, discusses the issue. Read the whole story
The low-priced, ad-free plan seeks to grow the streamer's subscriber base in countries where mobile phone use, including for streaming, is particularly high. Read the whole story
Former president Donald Trump has no valid claim that his First Amendment rights were violated when he was kicked off Twitter, the company is … Read the whole story
COMMENTARYThe FTC on Thursday put eight social media and video streaming platforms on notice, seeking information on how they scrutinize and restrict paid commercial … Read the whole story
According to Fractal Analytics' research, most people decide whether to buy something they see in an ad in 920 milliseconds. "Particularly interesting is that … Read the whole story
Programmatic ad buyers are concerned about sudden changes in privacy regulation and other issues. Read the whole story
Nearly 80% of General Motors' estimated spend in February was on its Super Bowl LVII spot alone. Read the whole story
All impressions running on GumGum's ad exchange will now have enhanced brand safety protection through Verity, the company's proprietary and accredited contextual intelligence platform. Read the whole story
Saatchi & Saatchi plunges into the domestic lives of young parents, explaining how they're ditching Instagram perfection for reality, self-care and mental health. Read the whole story
It's the first time the award has gone to the same marketer in consecutive yeasrs. The award coincides with a new program track at … Read the whole story
- COMMENTARY
Most times, a walled garden is essential to ensure a reliable, functioning ecosystem for users, and is where many companies focus their resources for … Read the whole story
- COMMENTARY
In one test, automated emails drove over a 1,700% increase in conversion rates from blast emails. Read the whole story
