For an unprecedented second year in a row Anheuser-Busch InBev has been names Cannes Lions Creative Marketer of the Year.
Here’s the organization’s rationale is that the beer marketing giant has “amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions.”
The awards organization also noted that in 2018 AB InBev launched a program that set a five year strategic goal to improve its creative marketing capabilities and drive organic revenue for the business.
“This program saw them introduce an embedded, sustainable system and culture that put creative problem solving at the center of their business - leading to organic growth and improved creative and financial performance including all-time high full-year volumes for FY22.”
At last year’s Cannes Lions, AB InBev won 49 Lions including a Grand Prix across 10 brands and from seven countries. The Grand Prix was in the Creative Effectiveness Lions, the award that recognizes effective strategy rooted in creativity that drives sustainable business impact over time.
The award coincides with a new program track at this year’s Lions, the Creative Brand Marketer Pass which is designed to help brand marketers learn how to “unlock creativity with learning opportunities, insights and exclusive networking invites,” according to the organization.
This year’s Cannes Lions International Festival of Creativity runs from June 19-23.