On Tuesday, Meta announced new video capabilities for advertisers including a call-to-action button, direct WhatsApp integration, and interaction measurement tools. Read the whole story

The expansion of its 'Pulse' measurement service for all local TV stations and national TV networks in all 210 markets means Comscore can post … Read the whole story

Snapping up the world's largest theatrical chain for a song could reap synergistic benefits for Amazon, as well as direct benefits for Prime Video. Read the whole story

Turner will now oversee network and platform production for scripted TV for all of Disney Entertainment. Read the whole story

"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue report from OAREX, noting that outside of Google, Meta, Snap, etc., the next-biggest … Read the whole story

Game Show Network has announced four new game shows, including one in which the competition is based on Yahoo searches. Read the whole story

The new AI assistant, Security Copilot, will enable defenders to "move at the speed and scale of AI," says Vasu Jakkal, corporate vice president, … Read the whole story

Florida lawmakers advanced a proposal to require platforms to warn underage users about the "addictive qualities" of social media. Read the whole story

Microsoft is bringing the next generation of artificial intelligence (AI) to cybersecurity. Read the whole story

The AI capabilities are designed to provide more personalized experiences. Read the whole story

In preparation for Decentraland Metaverse Fashion Week 2023, Tommy Hilfiger is announcing a digital fashion collection, a Web3 artist collaboration with designer Vinnie Hager, … Read the whole story

Basis can now use marketers' first-party CRM data to engage customers. The feature, which helps advertisers overcome signal-loss challenges, is automated in the platform … Read the whole story

Tinuiti announced Tuesday the appointment of Jeremy Cornfeldt as its first president. He brings years of experience at agencies as well as his strategic … Read the whole story

"We've invested incrementally over the past few years, but it's not across every brand," said Danone's director of media connections, Mary Katherine Woltz. Read the whole story

Many analysts are not so sure that even a new total upfront market (linear TV, long-form premium video) will continue to rise to new … Read the whole story

Google has launched several ways to verify information in search -- including perspectives, and the "About this author feature," on Tuesday. The information aims … Read the whole story

The current U.S. "alternative currency" initiative is not a JIC. It's a multi-currency certifying committee, or a "MCCC." No more, no less. That raises … Read the whole story