PolicyBlog
GPT-4 "is biased, deceptive, and a risk to privacy and public safety," the Center for AI and Digital Policy says in a new FTC complaint. Musk and other technology execs … Read the whole story
Microsoft introduced plans for additional ads in its AI-powered Bing engine and Edge browser to drive more traffic to publisher sites -- showing the … Read the whole story
National TV ad revenues will sink 4.4% this year -- a steeper drop than a previous projection, says S&P Global Ratings, which estimates broadcast … Read the whole story
Several ABC News veterans are among 50 laid off at the Disney division, and two out at Netflix film group. Roku's Read the whole story
Meta is rolling out the safety controls in English- and Spanish-speaking markets, in addition to AI-powered third-party verification through brand-suitability marketing firm Zefr, which … Read the whole story
Under the new partnership, Replit developers will gain access to Google Cloud infrastructure, services, and foundation models via the company's software development AI, Ghostwriter. … Read the whole story
Although NCAA's Men's Basketball TV viewing took a hit in Nielsen-measured viewership headed into the Final Four this weekend, national TV advertisers have earned … Read the whole story
"We are sending Silicon Valley a clear message that their success cannot come at the expense of Arkansas's youth," Arkansas Attorney General Tim Griffin … Read the whole story
Flipboard, a digital news-reading app deemed "the social magazine," has announced an Android integration with decentralized Twitter-rival Mastodon, allowing Android users to browse posts … Read the whole story
They prefer contextual targeting over behavioral because it does not need an identifier. Read the whole story
A trust gap persists -- although marketers and customers agree on some points, Twilio reports. Read the whole story
Findings are calculated as a Star Rating, helping to predict long-term brand growth based on an ad's creative quality. Read the whole story
- COMMENTARY
Without the resources to invest in costly measurement tools, small agencies must be thoughtful, discerning, and work with the right partners. Read the whole story
COMMENTARYFor an industry that loves auditing things, maybe it's time for media to begin auditing the reality of truth. Read the whole story
- COMMENTARY
What does it mean for marketers when fewer people are tied up for 40 hours a week? Read the whole story
- COMMENTARY
Readers who use the search engines may end up getting a flood of content instead of links. Read the whole story
- COMMENTARY
There has been a large increase in the number of consumer requests, DataGrail reports. Read the whole story
COMMENTARYCelebrity-themed messaging takes center stage during March Madness. A 2018 campaign took a different spin. Who really wants to pay those multi-hundred-thousand-dollar celebrity endorsements? Read the whole story
