by Wendy Davis
"If we don't get public policy right and regulation right, nothing else really matters," IAB CEO David Cohen said Monday. Read the whole story
by Wendy Davis
Privacy regulations could benefit companies by making clear the type of data collection and harvesting the agency considers unfair, FTC Commissioner Rebecca Kelly Slaughter … Read the whole story
by Laurie Sullivan
Google CEO Sundar Pichai told 'The New York Times' last week that the Alphabet company plans to integrate its generative AI tool Bard into … Read the whole story
by Steve Ellwanger
Truth In Advertising and three other consumer groups labeled Universe Of Play an "advergame" that exposed young children to deceptive marketing. Read the whole story
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by Ray Schultz
Paper argues that Meta derives little economic benefit from sparse news content on the platform. Read the whole story
by Karlene Lukovitz
Vice, generally considered left of center, will produce eight originals for Tubi, Fox's FAST. Read the whole story
by Laurie Sullivan
TubeBuddy, a part of BENlabs, has launched a new tool called Suggested Shorts that identifies the short-form videos of a creator's most engaging moments … Read the whole story
by Colin Kirkland
YouTube will double its free live coverage and plans to broadcast all 6 stages for both concert weekends, with additional stages for remote viewers.YouTube … Read the whole story
by Colin Kirkland
The Shiba Inu is the iconic face of meme-inspired blockchain and cryptocurrency Dogecoin -- which Twitter's prankster CEO Elon Musk has publicly promoted in … Read the whole story
by Todd Wasserman
For instance, BeReal prompts users at a random time each day to capture a photo or video of whatever they're doing at the time. Read the whole story
by Robert Williams
The most abused brand last year was Microsoft, with more than 30 million messages using the software giant's name in a cyber attack. Read the whole story
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by Laurie Sullivan
Microsoft Advertising projects 2023 will be a big year for travel, although consumers are more price-conscious. Google is piloting a "price guarantee" badge for … Read the whole story
by Laurie Sullivan
Google has updated math and logic capabilities in its chatbot Bard by incorporating advancements developed in its Pathways Language Model, a large language model … Read the whole story
COMMENTARY
by Howard Shimmel, Op-Ed Contributor
The real challenge is how to manage reach and frequency across platforms where most consumers are reachable by both linear and addressable. Read the whole story
COMMENTARY
by Joe Mandese
Coverage of a man from Queens' motorcade Monday reminded some observers of another infamous SUV run, but the real analogy to O.J. Simpson should … Read the whole story
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by Richard Whitman, Columnist
Most consumers (87%) say they have heard of AI. But that figure drops to 61% who claim to "somewhat understand" what generative AI is … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Email is the most popular channel, but most people say they get welcome messages even after buying, Optimove reports. Read the whole story
COMMENTARY
by David Mausolf
Incrementality testing, underutilized for years, is a great way to gain reliable information on value -- without privacy infringements. Read the whole story