by Wayne Friedman
The study also found 17% of Netflix's 'Basic with Ads' new subscribers found its ad load "excessive," while existing subscribers who have had its … Read the whole story
by Colin Kirkland
Some larger brands lost hundreds of thousands, at least temporarily, with few clicks in return. Ad buyers also reported major issues surrounding ad performance … Read the whole story
by Wayne Friedman
In a release, Fox News Media said Tucker Carlson's last program was April 21, and an interim "Fox News Tonight" show will air live … Read the whole story
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by Colin Kirkland
Known as the "anti-Instagram" platform, social media app BeReal encourages users to reclaim a more realistic representation of themselves on social media, and to … Read the whole story
by Karlene Lukovitz
Added to last month's layoffs, the total now stands at 4,000 -- with another 3,000 to come Read the whole story
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by Wendy Davis
A recent ad featuring Paul Giamatti as Scrooge didn't convey that Verizon's network was better than those of its competitors, a self-regulatory group decided. Read the whole story
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by Wendy Davis
Largely siding with Apple in an antitrust battle with Epic Games, an appeals court panel on Monday upheld a trial judge's decision dismissing claims … Read the whole story
by Steve McClellan
With the restructuring, MMI, Vitro and Observatory now become part of CP+B. Each brings separate strengths to the new setup. Read the whole story
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by Ray Schultz
They also expect AI-generated content to be penalized by search engines. Read the whole story
by Robert Williams
Almost two-thirds of U.S. consumers said they trust social media platform Facebook the least. Read the whole story
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by Ray Schultz
The enhanced Concierge platform delivers hyper-relevant contextual responses, AI-based SAAS platform Attentive says. Read the whole story
by Laurie Sullivan
Tree Goat Media, which uses AI and machine learning to identify moments in content, recently launched Marbyl, a search, discovery and measurement tool for … Read the whole story
by Joe Mandese
In a letter sent to the FTC this morning, the Institute for Advertising Ethics disclosed it also is updating the greenwashing module of its … Read the whole story
by Joe Mandese
HMG vet Jamie Seltzer has also been promoted to global managing director of media experience analytics. Read the whole story
COMMENTARY
by Joe Mandese
The IAB NewFronts' updated agenda kicks off at 8:30 AM May 1 with a conversation about "AI and the Future of Creative Transformation" between … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV stations and networks must now consider that live sports needs a better position on the schedule. And advertisers now must consider all that. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Fox News and CNN both had some stories about themselves to report yesterday with the exits of Tucker Carlson and Don Lemon. Read the whole story