Will ad buyers be tickled to hear that CTV ad fraud's $144 million in annual losses pale in comparison to fraud in other digital environments? Read the whole story
The study also found 17% of Netflix's 'Basic with Ads' new subscribers found its ad load "excessive," while existing subscribers who have had its … Read the whole story
Some larger brands lost hundreds of thousands, at least temporarily, with few clicks in return. Ad buyers also reported major issues surrounding ad performance … Read the whole story
In a release, Fox News Media said Tucker Carlson's last program was April 21, and an interim "Fox News Tonight" show will air live … Read the whole story
Known as the "anti-Instagram" platform, social media app BeReal encourages users to reclaim a more realistic representation of themselves on social media, and to … Read the whole story
Added to last month's layoffs, the total now stands at 4,000 -- with another 3,000 to come Read the whole story
A recent ad featuring Paul Giamatti as Scrooge didn't convey that Verizon's network was better than those of its competitors, a self-regulatory group decided. Read the whole story
Largely siding with Apple in an antitrust battle with Epic Games, an appeals court panel on Monday upheld a trial judge's decision dismissing claims … Read the whole story
With the restructuring, MMI, Vitro and Observatory now become part of CP+B. Each brings separate strengths to the new setup. Read the whole story
They also expect AI-generated content to be penalized by search engines. Read the whole story
Almost two-thirds of U.S. consumers said they trust social media platform Facebook the least. Read the whole story
The enhanced Concierge platform delivers hyper-relevant contextual responses, AI-based SAAS platform Attentive says. Read the whole story
Tree Goat Media, which uses AI and machine learning to identify moments in content, recently launched Marbyl, a search, discovery and measurement tool for … Read the whole story
In a letter sent to the FTC this morning, the Institute for Advertising Ethics disclosed it also is updating the greenwashing module of its … Read the whole story
HMG vet Jamie Seltzer has also been promoted to global managing director of media experience analytics. Read the whole story
The IAB NewFronts' updated agenda kicks off at 8:30 AM May 1 with a conversation about "AI and the Future of Creative Transformation" between … Read the whole story
Cybersecurity company Human has released its 2023 Enterprise Bot Fraud Benchmark Report, revealing a continued increase in sophisticated bot attacks and the impact on … Read the whole story
TV stations and networks must now consider that live sports needs a better position on the schedule. And advertisers now must consider all that. Read the whole story
Fox News and CNN both had some stories about themselves to report yesterday with the exits of Tucker Carlson and Don Lemon. Read the whole story