by Joe Mandese
As the ad industry debates the merits of certifying new audience "currencies," MRI-Simmons has been granted continuing accreditation and a new accreditation for its … Read the whole story
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by Wendy Davis
Florida lawmakers late last week passed a privacy bill that could give state residents a limited ability to wield some control over their data. Read the whole story
by Karlene Lukovitz
Newly created MGM Studios Distribution will sell shows including "The Marvelous Mrs. Maisel" and many original movies Read the whole story
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by Wayne Friedman
Continuing its pay TV business declines, Dish Network Q1 revenue slipped 9% to $3.96 billion with net income sinking by almost half to $223 … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
CBS has decided to drop eight TV stations' affiliations with the CW network, after parent Paramount Global and Warner Bros. Discovery decided to sell … Read the whole story
by Joe Mandese
New nightmares include budget cuts, and managing consumer loyalty, attention and expectations. Read the whole story
by Colin Kirkland
"We will have a lower-cost tier for small businesses, but need to manage the onboarding of organizations carefully to prevent fraud," says Twitter CEO … Read the whole story
by Wendy Davis
Google is urging a federal appellate court to reject Android users' attempt to revive a lawsuit claiming the company misappropriated bandwidth by collecting app-related … Read the whole story
by Laurie Sullivan
Microsoft has designed a way to give publishers, apps, and online services the ability to customize ad experience and increase revenue through investments in … Read the whole story
by Joe Mandese
The new service follows last year's "Joe Rogan" podcast misinformation controversy and heads into this year's podcast upfront marketplace. Read the whole story
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by Ray Schultz
Nick Clegg's committee appearance was cancelled after the title of the session was changed. Read the whole story
by Joe Mandese
However, more than half (55%) of them have no plans to ever work full-time in the office again, up from 34% last year. Read the whole story
by Ray Schultz
The change, while it might be a test, is not sitting well with some consumers. Read the whole story
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by Colin Kirkland
SoundCloud has launched a new tool to help artists engage with their listeners, inviting artists to direct-message their followers while learning more about them … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Brands often have too much data, and they lack the ability to use it effectively. Bill Magnuson, CEO of customer engagement platform Braze, tells … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google's I/O developer conference Wednesday is expected to reveal many announcements related to artificial intelligence (AI), including Magi, a search-chat integration. Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
As they do every year, the major media companies are about to unveil their multi-platform strategies for the upcoming broadcast year, which includes their … Read the whole story
COMMENTARY
by Michael Baer
Identify the best target for your product who can help you begin to build your business. This is the group that represents the most … Read the whole story