PolicyBlog
by Wendy Davis, Staff Writer
"In most cases, the effects of social media are dependent on adolescents' own personal and psychological characteristics and social circumstances," the American Psychological Association says in a new
report. Read the whole story
by Joe Mandese
The company confirmed Yaccarino's departure, but did not comment on her joining Twitter as CEO. Read the whole story
by Wayne Friedman, Joe Mandese
Ending months of industry speculation, Elon Musk has officially nameed the long-time ad sales exec to succeed him at Twitter. Read the whole story
by Wayne Friedman
NBCU says it will transact with local advertisers using Comscore across 42 NBC and Telemundo-owned TV stations in 31 markets, and will offer guarantees … Read the whole story
by Karlene Lukovitz
Interactive CTV ads generated a more than 600% lift in engagement compared to standard pre-roll video. Read the whole story
by Karlene Lukovitz
The percentage subscribing to three or more 'Big 5' SVODs is down, as well as the average number of paid and free services used … Read the whole story
by Karlene Lukovitz
The launch comes as Paramount Global has been exploring a potential sale of the Black-centric media unit. Read the whole story
by Wendy Davis
The FTC plans to vote next week on a policy statement regarding the collection and use of biometric data. Read the whole story
COMMENTARY
by Karlene Lukovitz
Marketing execs weigh in on the benefits and challenges. Read the whole story
by Colin Kirkland
Epic Games and digital fashion company CLO Virtual Fashion have purchased shares in each other, furthering their investments in "convergence of fashion with entertainment … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
'Twas the days before Upfront Week, and plenty of news was already breaking. Read the whole story
by Tanya Gazdik
Nissan increased its investment in NBA games by 65% year-over-year, while decreasing its men's college basketball outlay by 26%. Read the whole story
by Colin Kirkland
To promote its ad-free Premium subscription option, YouTube is running an experiment that blocks users from watching in-app content while ad-blocking apps are active … Read the whole story
by Wayne Friedman
CNN's "Republican Presidential Town Hall" event featuring an interview with former President Donald Trump posted 3.31 million Nielsen-measured viewers -- helping CNN win the … Read the whole story
by Ray Schultz
First-party email data contributes to rising adoption levels, LiveIntent reports. Read the whole story
by Sarah Mahoney
The brand wants to make Mother's Day even sweeter, delivering one-of-a-kind AI-generated poems with its bouquets. Read the whole story
COMMENTARY
by Aaron Paquette, Columnist
For one: Sometimes it's smarter to invest half a billion dollars in a superstar than $10 million in a never-will-be. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Most times, a walled garden is essential to ensure a reliable, functioning ecosystem for users, and is where many companies focus their resources for … Read the whole story