Amazon Prime Video will be just 12 million behind Netflix, and 43 million ahead of Dinsey+, per Digital TV Research projections. Read the whole story
Total advertising for live, linear TV is forecast to drop 8% to $61.31 billion this year, while total CTV will rise 21% to $25.09 … Read the whole story
NBCUniversal's streamer will carry the Wild Card Weekend playoff game on Jan. 13. Read the whole story
The cost of generating leads through search ads rose, while conversion rates fell across nearly all industries year-over-year. Read the whole story
Google has been hit with a class-action privacy complaint for allegedly collecting patients' sensitive health data from Planned Parenthood's website. Read the whole story
Companies that invest in AI are seeing a revenue uplift of 3% to 15%, and a sales ROI uplift of 10% to 20%. Read the whole story
The NBCU interim chairman, ad sales & global partnerships, reminded execs at NBCU's upfront why TV/digital video still works for his legacy media company: … Read the whole story
"Lifestyle content," Fox News sales chief Jeff Collins said, "now comprises over 40% of our overall audience reach." Read the whole story
But streaming still retained the largest share in April, at 34%. Read the whole story
No layoffs or hiring freeze planned. Read the whole story
Lawsuit alleges that ByteDance is a "useful propaganda tool" for the Chinese government. Read the whole story
The expansion comes a year after Maxine Gurevich joined the agency as senior vice president-cultural intelligence. Read the whole story
Verity's parent company GumGum on Tuesday will announce the integration of the platform into MediaMath's demand-side platform, becoming the first MRC content-level accredited partner. Read the whole story
The EU Commission has approved the acquisition -- now the biggest tech deal in history -- with added oversight rules after pushing its official … Read the whole story
By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysis, advertisers can optimize their targeting and creative elements to create more personalized … Read the whole story
The #NewMusic Search Hub, which showcases trending songs from new and established artists, is the latest of TikTok's music-first moves including its "SoundOn" program … Read the whole story
Siding against Twitter owner Elon Musk, a court on Monday rejected his request to modify a court order that prevents him from tweeting about … Read the whole story
Google faces an antitrust compliance review in India following a Match Group complaint related to third-party apps. Read the whole story
Marissa Mayer, former Yahoo CEO, now has her own startup, Sunshine, that prioritizes humans, but she says the company recently adopted OpenAI's GPT-4 for … Read the whole story