Commentary
Maximizing ROI with Programmatic Data: Best Practices for Advertisers
- by Mario Carrasco , Op-Ed Contributor, May 15, 2023
Digital media buyers constantly seek ways to maximize return on investment (ROI) for their clients' digital advertising campaigns. But, achieving this goal is often easier said than done, as numerous factors can influence the results of a digital campaign.
Nevertheless, there is a powerful tool that can level the playing …
