Mario Carrasco

Articles by Mario All articles by Mario

• Death Of Car Use Among Younger Cohorts Has Been Greatly Exaggerated in Marketing Insider on 05/01/2019
  

  You may be surprised to learn that millennials account for 35% of those looking to purchase a vehicle this year.

• Think Before You (Market Your) Drink To Multicultural Consumers in Marketing Insider on 04/04/2019
  

  Do higher-income consumers really eschew their culture of origin when deciding what to drink? We tested this theory.

• What Makes Food/Beverage Brands 'Authentic' To U.S. Hispanics in Marketing Insider on 03/13/2019
  

  Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough?

• Amazon Cash Banks On Engaging African-American, Hispanic Consumers in Marketing Insider on 02/04/2019
  

  Amazon Cash allows consumers to purchase products on Amazon without having to use a debit or credit card.

• Self-Referencing Drives Social Media Ad Conversion Among U.S. Hispanics in Marketing Insider on 01/15/2019
  

  Self-referencing is defined as people's ability to better remember information when that information is linked to the "self" -- or their habits, values and lifestyle.

• 3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse' in Marketing Insider on 12/31/2018
  

  This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.

• Demographics Vs. Identity: Cultivating The New Multicultural Mainstream in Marketing Insider on 11/30/2018
  

  After the 2016 election, I assumed multicultural marketing was set to fade. I couldn't have been more wrong.

• Closing Knowledge Gap Key To Boosting Women's Entrepreneurship in Marketing Insider on 11/05/2018
  

  Women are less likely to be aware of the programs the SBA and other similar small-business support organizations offer.

• What Retailers Can Learn From Holiday Battle: Walmart Vs. Amazon in Marketing Insider on 10/04/2018
  

  Lessons include "don't forget where you came from." Walmart is bolstering its e-commerce offerings, but hasn't let up the gas on actual stores.

• Water Makes Big Splash Among Young African-American Millennials in Marketing Insider on 09/06/2018
  

  African-American millennials ages 18-24 consumed two times more water than older African-American Millennials. These variances point to a rapidly evolving view of health and wellness.

Comments by Mario All comments by Mario

• Boomers Driving New Wave Of Cord-Cutting by Mario Carrasco (Marketing Insider on 06/07/2018)
  

  The comments are longer than my article. Bravo. 

• The Real Meaning Of Hispanic Marketing by (Engage:Hispanics on 09/19/2016)
  

  Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.

• The Latino-Infused CPG by Roberto Siewczynski (Engage:Hispanics on 09/15/2016)
  

  think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.

• Is Acculturation Really Dead? by Mario Carrasco (Engage:Hispanics on 06/08/2016)
  

  100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.

• Is The Sharing Economy Getting Its Share Of Multicultural Consumers? by Mario Carrasco (Engage:Hispanics on 03/03/2016)
  

  Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?

• Beyond Hispanic Over-Indexing: Binge-Viewing by Mario Carrasco (Engage:Hispanics on 07/23/2015)
  

  HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html

• Hispanic Millennials Leading The Binge-viewing Way by Mario Carrasco (Engage:Millennials on 04/03/2015)
  

  Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

• Richard Avedon Could Still Kick Your Ass On Instagram by Steve Smith (Mobile Insider on 06/24/2014)
  

  great post. I was just talking to a friend regarding the benefits of instagram, we echoed similar sentiments as your post, but not as eloquently. bravo!

• Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers by Mario Carrasco (Engage:Hispanics on 02/26/2015)
  

  Hey Cara - although a dated term, acculturation is still widely used in market research when pertaining to Hispanics. So yes, we are still using this term.

• Bilingual Advertising: The Next Thing Or Next Mistake? by Mario Carrasco (Engage:Hispanics on 11/28/2014)
  

  Marcelo, Eric - great points. This was pulled from a nationally representative sample taking into account Census regions, country of origin, language, income, etc. We have a full report available for download that goes into more methodological depth as well as a full sample profile: http://campaigns.thinknowresearch.com/downloads/hispanic-bilingual-advertising.html

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