Mario Carrasco

Articles by Mario All articles by Mario

• SampleCon 2020 Highlights Importance Of Multicultural Sample in Marketing Insider on 02/19/2020
  

  New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020.

• Non-Inclusive Ad Testing: Real Culprit Behind Tone-Deaf Ads in Marketing Insider on 01/13/2020
  

  Common market research missteps include using a DIY tool with a skewed convenience sample.

• We've Glimpsed The Future, And It Is Multicultural in Marketing Insider on 12/13/2019
  

  Multicultural consumers are authors of some of the most prevailing trends in 2019 and beyond.

• Cultivating Hispanic Basketball Fans Scores Points On, Off The Court in Marketing Insider on 11/11/2019
  

  U.S. Hispanics are younger, concentrated in urban areas, and have been integral to the evolution of popular cultural cornerstones such as hip-hop.

• Linear TV Loses Half Its Viewers As Streaming Services Soar in Marketing Insider on 09/05/2019
  

  Convenience is still the top reason consumers prefer streaming methods over cable or satellite.

• Hispanic Health And Beauty Brands Go Mainstream in Marketing Insider on 08/15/2019
  

  Slowly, we're starting to see these products emerge in unconventional places with unexpected results without the help of expensive digital marketing campaigns.

• Can Marketers Get Around Marijuana's Stigma? in Marketing Insider on 07/16/2019
  

  A recent nationwide survey shows a fragmented consumer base not entirely sold on cannabis but not dead-set against it, either.

• 2019 FIFA Women's World Cup: How Marketers Can Get In the Game in Marketing Insider on 06/05/2019
  

  While awareness of the FIFA Women's World Cup is relatively low compared to, say, the Super Bowl, the potential to advertise to a billion global viewers cannot be overlooked.

• Death Of Car Use Among Younger Cohorts Has Been Greatly Exaggerated in Marketing Insider on 05/01/2019
  

  You may be surprised to learn that millennials account for 35% of those looking to purchase a vehicle this year.

• Think Before You (Market Your) Drink To Multicultural Consumers in Marketing Insider on 04/04/2019
  

  Do higher-income consumers really eschew their culture of origin when deciding what to drink? We tested this theory.

Comments by Mario All comments by Mario

• Boomers Driving New Wave Of Cord-Cutting by Mario Carrasco (Marketing Insider on 06/07/2018)
  

  The comments are longer than my article. Bravo. 

• The Real Meaning Of Hispanic Marketing by (Engage:Hispanics on 09/19/2016)
  

  Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.

• The Latino-Infused CPG by Roberto Siewczynski (Engage:Hispanics on 09/15/2016)
  

  think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.

• Is Acculturation Really Dead? by Mario Carrasco (Engage:Hispanics on 06/08/2016)
  

  100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.

• Is The Sharing Economy Getting Its Share Of Multicultural Consumers? by Mario Carrasco (Engage:Hispanics on 03/03/2016)
  

  Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?

• Beyond Hispanic Over-Indexing: Binge-Viewing by Mario Carrasco (Engage:Hispanics on 07/23/2015)
  

  HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html

• Hispanic Millennials Leading The Binge-viewing Way by Mario Carrasco (Engage:Millennials on 04/03/2015)
  

  Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

• Richard Avedon Could Still Kick Your Ass On Instagram by Steve Smith (Mobile Insider on 06/24/2014)
  

  great post. I was just talking to a friend regarding the benefits of instagram, we echoed similar sentiments as your post, but not as eloquently. bravo!

• Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers by Mario Carrasco (Engage:Hispanics on 02/26/2015)
  

  Hey Cara - although a dated term, acculturation is still widely used in market research when pertaining to Hispanics. So yes, we are still using this term.

• Bilingual Advertising: The Next Thing Or Next Mistake? by Mario Carrasco (Engage:Hispanics on 11/28/2014)
  

  Marcelo, Eric - great points. This was pulled from a nationally representative sample taking into account Census regions, country of origin, language, income, etc. We have a full report available for download that goes into more methodological depth as well as a full sample profile: http://campaigns.thinknowresearch.com/downloads/hispanic-bilingual-advertising.html

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