Mario Carrasco

Articles by Mario All articles by Mario

• Marketing Personas Miss The Mark On Cultural Context in Marketing Insider on 04/27/2021
  

  Reimaging marketing personas through a cultural lens ensures the inclusion of contextual factors that influence the buyer.

• What Can Help Guide Digital Marketers In Post-Cookie World? in Marketing Insider on 03/31/2021
  

  Research technology provides hope for digital marketers looking for new ways to understand consumers and better target them online.

• Agency Strategists Deserve Better Research Tech, Accessible Data in MAD on 03/01/2021
  

  How can the data and insights industry help the lone data advocate in the agency world?

• We Shop Together: How Hispanic Collectivism Affects Online Buys in Marketing Insider on 01/13/2021
  

  English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.

• Marketing To Asian Identity, Not Assumptions in Marketing Insider on 12/25/2020
  

  What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?

• Fewer Blacks, Asians, Identify With Being American in Marketing Insider on 11/09/2020
  

  We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found.

• Marketing To Asian Identity, Not Assumptions in Marketing Insider on 10/05/2020
  

  What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?

• Your Cultural Biases Can Impact Research Design in Marketing Insider on 09/14/2020
  

  The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.

• Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in Marketing Insider on 08/29/2020
  

  The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.

• Diversity And Inclusion Drive The Empathy Economy in Marketing Insider on 08/13/2020
  

  Empathy has become as essential to business success as the products and services a company offers.

Comments by Mario All comments by Mario

• Agency Strategists Deserve Better Research Tech, Accessible Data by Mario Carrasco (MAD on 03/01/2021)
  

  Thank you, James. Yes, you bring up other great points. I could have added another point, transperancy. We need to know where the data is coming from in order to being able to trust making informed opinions on it. Would be great to connect and speak to you as this is something I could explore in another column. 

• We Shop Together: How Hispanic Collectivism Affects Online Buys by Mario Carrasco (Marketing Insider on 01/13/2021)
  

  Yes, I mean that. The first sentence in the article frames the article as one regarding Hispanic Americans. 

• Marketing To Asian Identity, Not Assumptions by Mario Carrasco (Marketing Insider on 10/05/2020)
  

  Hi PJ, we didn't include that term specifically but we did include country of origin + American, which is close to what you are referring to. 

• Boomers Driving New Wave Of Cord-Cutting by Mario Carrasco (Marketing Insider on 06/07/2018)
  

  The comments are longer than my article. Bravo. 

• The Real Meaning Of Hispanic Marketing by (Engage:Hispanics on 09/19/2016)
  

  Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.

• The Latino-Infused CPG by Roberto Siewczynski (Engage:Hispanics on 09/15/2016)
  

  think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.

• Is Acculturation Really Dead? by Mario Carrasco (Engage:Hispanics on 06/08/2016)
  

  100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.

• Is The Sharing Economy Getting Its Share Of Multicultural Consumers? by Mario Carrasco (Engage:Hispanics on 03/03/2016)
  

  Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?

• Beyond Hispanic Over-Indexing: Binge-Viewing by Mario Carrasco (Engage:Hispanics on 07/23/2015)
  

  HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html

• Hispanic Millennials Leading The Binge-viewing Way by Mario Carrasco (Engage:Millennials on 04/03/2015)
  

  Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

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