Mario Carrasco

Articles by Mario All articles by Mario

• Self-Referencing Drives Social Media Ad Conversion Among U.S. Hispanics in Marketing Insider on 01/15/2019
  

  Self-referencing is defined as people's ability to better remember information when that information is linked to the "self" -- or their habits, values and lifestyle.

• 3 Multicultural Marketing Trends Heralded By 'Spiderman: Into the Spider-Verse' in Marketing Insider on 12/31/2018
  

  This incredibly creative animated superhero film has shattered creative barriers, broken box office records, and pointed to the future of marketing.

• Demographics Vs. Identity: Cultivating The New Multicultural Mainstream in Marketing Insider on 11/30/2018
  

  After the 2016 election, I assumed multicultural marketing was set to fade. I couldn't have been more wrong.

• Closing Knowledge Gap Key To Boosting Women's Entrepreneurship in Marketing Insider on 11/05/2018
  

  Women are less likely to be aware of the programs the SBA and other similar small-business support organizations offer.

• What Retailers Can Learn From Holiday Battle: Walmart Vs. Amazon in Marketing Insider on 10/04/2018
  

  Lessons include "don't forget where you came from." Walmart is bolstering its e-commerce offerings, but hasn't let up the gas on actual stores.

• Water Makes Big Splash Among Young African-American Millennials in Marketing Insider on 09/06/2018
  

  African-American millennials ages 18-24 consumed two times more water than older African-American Millennials. These variances point to a rapidly evolving view of health and wellness.

• Cross-Cultural Cryptocurrency Trends: Hispanics, African-Americans in Marketing Insider on 08/09/2018
  

  Almost 60% of the total market has heard of cryptocurrency. But if you are Hispanic or African-American, you are less likely to know what bitcoin is or how it works.

• Insights Into The 2018 World Cup U.S. Spanish-Language Conversation On Twitter in Marketing Insider on 07/19/2018
  

  We're all still recovering from one of the most exciting World Cups in history. While the U.S. Men's soccer team was sorely missed from this year's games, we sat back and marveled as fandom drove sales for Mexico's team jersey through the roof, making it the number 1 jersey sold across 23 states.

• How Netflix Cracked The Cross-Cultural Code in Marketing Insider on 07/12/2018
  

  With its ongoing investment in original content, Netflix continues its dominance over traditional broadcast and is slowly but steadily disrupting the reign of large movie studios. Expected to spend $13 billion on original programming this year, Netflix clearly has no plans to slow down. In fact, our most recent study highlights its meteoric rise across the total market, noting the viewership gap between live TV and Netflix is becoming significantly narrower (6 points in 2018 vs. 23 points in 2017).

• Boomers Driving New Wave Of Cord-Cutting in Marketing Insider on 06/07/2018
  

  Millennials have been ruining everything for the past five years. From the workplace to grocery stores, Millennials have been blamed for every marketers' woes imaginable in the past decade. However, there's a new disruptor in town, and they're older: Boomers. Millennials have blamed them for almost everything as well but let's not get into that.

Comments by Mario All comments by Mario

• Boomers Driving New Wave Of Cord-Cutting by Mario Carrasco (Marketing Insider on 06/07/2018)
  

  The comments are longer than my article. Bravo. 

• The Real Meaning Of Hispanic Marketing by Cesar Melgoza (Engage:Hispanics on 09/19/2016)
  

  Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.

• The Latino-Infused CPG by Roberto Siewczynski (Engage:Hispanics on 09/15/2016)
  

  think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.

• Is Acculturation Really Dead? by Mario Carrasco (Engage:Hispanics on 06/08/2016)
  

  100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.

• Is The Sharing Economy Getting Its Share Of Multicultural Consumers? by Mario Carrasco (Engage:Hispanics on 03/03/2016)
  

  Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?

• Beyond Hispanic Over-Indexing: Binge-Viewing by Mario Carrasco (Engage:Hispanics on 07/23/2015)
  

  HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html

• Hispanic Millennials Leading The Binge-viewing Way by Mario Carrasco (Engage:Millennials on 04/03/2015)
  

  Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

• Richard Avedon Could Still Kick Your Ass On Instagram by Steve Smith (Mobile Insider on 06/24/2014)
  

  great post. I was just talking to a friend regarding the benefits of instagram, we echoed similar sentiments as your post, but not as eloquently. bravo!

• Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers by Mario Carrasco (Engage:Hispanics on 02/26/2015)
  

  Hey Cara - although a dated term, acculturation is still widely used in market research when pertaining to Hispanics. So yes, we are still using this term.

• Bilingual Advertising: The Next Thing Or Next Mistake? by Mario Carrasco (Engage:Hispanics on 11/28/2014)
  

  Marcelo, Eric - great points. This was pulled from a nationally representative sample taking into account Census regions, country of origin, language, income, etc. We have a full report available for download that goes into more methodological depth as well as a full sample profile: http://campaigns.thinknowresearch.com/downloads/hispanic-bilingual-advertising.html

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