
Mario Carrasco
Member since July 2013Contact Mario- Co-Founder & Principal ThinkNow
- http://www.thinknow.com
- Facebook: https://www.facebook.com/ThinkNowResearch
- LinkedIn: http://www.linkedin.com/in/marioxcarrasco/
- Twitter: https://twitter.com/ThinkNowTweets
- Burbank California
- 91506 USA
I am the co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment.
Articles by Mario All articles by Mario
- Maximizing ROI with Programmatic Data: Best Practices for Advertisers in
MAD on
05/15/2023
By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysis, advertisers can optimize their targeting and creative elements to create more personalized and effective ads that yield better results and achieve desired business outcomes.
- Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing in
MAD on
04/13/2023
Today, as Latino Millennials and Gen Z reach adulthood, a third generation of Latinx brands is emerging. These brands are defined by English-first marketing and branding and rely on cultural cues rather than language to connect with consumers.
- The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business Needs in
MAD on
03/23/2023
Using zero-party data raises ethical questions about how businesses collect, store, and use this data. Digital media buyers must consider the ethical implications and design systems that protect consumer rights and privacy.
- Why Zero-Party Is The Future Of Digital Media Buying in
MAD on
01/12/2023
As zero-party data is provided voluntarily, it affords marketers an unrestricted view of consumer needs and preferences, facilitating long-term relationships and loyalty.
- Fans Looking Forward To World Cup Despite Controversies in
MAD on
10/26/2022
We found that 44% of U.S. adults are either somewhat or very likely to view at least some matches. This is an improvement over the last time the U.S. qualified for the tournament, when 37% of respondents in our 2014 survey said they would be watching.
- Using Zero-Party Multicultural Data To Connect Authentically With Consumers in
MAD on
09/27/2022
As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative.
- Marketing Personas Miss The Mark On Cultural Context in
Marketing Insider on
04/27/2021
Reimaging marketing personas through a cultural lens ensures the inclusion of contextual factors that influence the buyer.
- What Can Help Guide Digital Marketers In Post-Cookie World? in
Marketing Insider on
03/31/2021
Research technology provides hope for digital marketers looking for new ways to understand consumers and better target them online.
- Agency Strategists Deserve Better Research Tech, Accessible Data in
MAD on
03/01/2021
How can the data and insights industry help the lone data advocate in the agency world?
- We Shop Together: How Hispanic Collectivism Affects Online Buys in
Marketing Insider on
01/13/2021
English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.
Comments by Mario All comments by Mario
- Agency Strategists Deserve Better Research Tech, Accessible Data
by
Mario Carrasco
(MAD on
03/01/2021)
Thank you, James. Yes, you bring up other great points. I could have added another point, transperancy. We need to know where the data is coming from in order to being able to trust making informed opinions on it. Would be great to connect and speak to you as this is something I could explore in another column.
- We Shop Together: How Hispanic Collectivism Affects Online Buys
by
Mario Carrasco
(Marketing Insider on
01/13/2021)
Yes, I mean that. The first sentence in the article frames the article as one regarding Hispanic Americans.
- Marketing To Asian Identity, Not Assumptions
by
Mario Carrasco
(Marketing Insider on
10/05/2020)
Hi PJ, we didn't include that term specifically but we did include country of origin + American, which is close to what you are referring to.
- Boomers Driving New Wave Of Cord-Cutting
by
Mario Carrasco
(Marketing Insider on
06/07/2018)
The comments are longer than my article. Bravo.
- The Real Meaning Of Hispanic Marketing
by
(Engage:Hispanics on
09/19/2016)
Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.
- The Latino-Infused CPG
by
Roberto Siewczynski
(Engage:Hispanics on
09/15/2016)
think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.
- Is Acculturation Really Dead?
by
Mario Carrasco
(Engage:Hispanics on
06/08/2016)
100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.
- Is The Sharing Economy Getting Its Share Of Multicultural Consumers?
by
Mario Carrasco
(Engage:Hispanics on
03/03/2016)
Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?
- Beyond Hispanic Over-Indexing: Binge-Viewing
by
Mario Carrasco
(Engage:Hispanics on
07/23/2015)
HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html
- Hispanic Millennials Leading The Binge-viewing Way
by
Mario Carrasco
(Engage:Millennials on
04/03/2015)
Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

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