Mario Carrasco

Articles by Mario All articles by Mario

• Your Cultural Biases Can Impact Research Design in Marketing Insider on 09/14/2020
  

  The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.

• Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in Marketing Insider on 08/29/2020
  

  The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.

• Diversity And Inclusion Drive The Empathy Economy in Marketing Insider on 08/13/2020
  

  Empathy has become as essential to business success as the products and services a company offers.

• 'Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in Marketing Insider on 07/01/2020
  

  The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.

• Do Your Research Before Supporting A Cause in Marketing Insider on 06/12/2020
  

  There is a wrong and right way to begin your journey into the complexities of cause marketing. For one, if you start, are you brave enough to continue?

• Redefining Audience Segmentation On Road to 'Next Normal' in Marketing Insider on 05/15/2020
  

  The pandemic will give rise to the "next normal," which will largely be defined by a change in consumer psychographics, not consumer behavior.

• Cultural Relevance In Marketing Now More Important Than Ever in Marketing Insider on 04/16/2020
  

  Our cultural background shapes our individual responses. And we see that here in the U.S., as we drill down to how different subcultures respond to the pandemic.

• 'Hispanic' Preferred Over 'Latinx' When They Describe Ethnicity in Marketing Insider on 03/04/2020
  

  The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.

• SampleCon 2020 Highlights Importance Of Multicultural Sample in Marketing Insider on 02/19/2020
  

  New census projections indicate that for youth under 18 -- the post-millennial population -- minorities will outnumber whites in 2020.

• Non-Inclusive Ad Testing: Real Culprit Behind Tone-Deaf Ads in Marketing Insider on 01/13/2020
  

  Common market research missteps include using a DIY tool with a skewed convenience sample.

Comments by Mario All comments by Mario

• Boomers Driving New Wave Of Cord-Cutting by Mario Carrasco (Marketing Insider on 06/07/2018)
  

  The comments are longer than my article. Bravo. 

• The Real Meaning Of Hispanic Marketing by (Engage:Hispanics on 09/19/2016)
  

  Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.

• The Latino-Infused CPG by Roberto Siewczynski (Engage:Hispanics on 09/15/2016)
  

  think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.

• Is Acculturation Really Dead? by Mario Carrasco (Engage:Hispanics on 06/08/2016)
  

  100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.

• Is The Sharing Economy Getting Its Share Of Multicultural Consumers? by Mario Carrasco (Engage:Hispanics on 03/03/2016)
  

  Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?

• Beyond Hispanic Over-Indexing: Binge-Viewing by Mario Carrasco (Engage:Hispanics on 07/23/2015)
  

  HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html

• Hispanic Millennials Leading The Binge-viewing Way by Mario Carrasco (Engage:Millennials on 04/03/2015)
  

  Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

• Richard Avedon Could Still Kick Your Ass On Instagram by Steve Smith (Mobile Insider on 06/24/2014)
  

  great post. I was just talking to a friend regarding the benefits of instagram, we echoed similar sentiments as your post, but not as eloquently. bravo!

• Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers by Mario Carrasco (Engage:Hispanics on 02/26/2015)
  

  Hey Cara - although a dated term, acculturation is still widely used in market research when pertaining to Hispanics. So yes, we are still using this term.

• Bilingual Advertising: The Next Thing Or Next Mistake? by Mario Carrasco (Engage:Hispanics on 11/28/2014)
  

  Marcelo, Eric - great points. This was pulled from a nationally representative sample taking into account Census regions, country of origin, language, income, etc. We have a full report available for download that goes into more methodological depth as well as a full sample profile: http://campaigns.thinknowresearch.com/downloads/hispanic-bilingual-advertising.html

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.