Mario Carrasco

Articles by Mario All articles by Mario

• We Shop Together: How Hispanic Collectivism Affects Online Buys in Marketing Insider on 01/13/2021
  

  English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.

• Marketing To Asian Identity, Not Assumptions in Marketing Insider on 12/25/2020
  

  What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?

• Fewer Blacks, Asians, Identify With Being American in Marketing Insider on 11/09/2020
  

  We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found.

• Marketing To Asian Identity, Not Assumptions in Marketing Insider on 10/05/2020
  

  What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?

• Your Cultural Biases Can Impact Research Design in Marketing Insider on 09/14/2020
  

  The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.

• Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in Marketing Insider on 08/29/2020
  

  The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.

• Diversity And Inclusion Drive The Empathy Economy in Marketing Insider on 08/13/2020
  

  Empathy has become as essential to business success as the products and services a company offers.

• 'Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in Marketing Insider on 07/01/2020
  

  The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.

• Do Your Research Before Supporting A Cause in Marketing Insider on 06/12/2020
  

  There is a wrong and right way to begin your journey into the complexities of cause marketing. For one, if you start, are you brave enough to continue?

• Redefining Audience Segmentation On Road to 'Next Normal' in Marketing Insider on 05/15/2020
  

  The pandemic will give rise to the "next normal," which will largely be defined by a change in consumer psychographics, not consumer behavior.

Comments by Mario All comments by Mario

• We Shop Together: How Hispanic Collectivism Affects Online Buys by Mario Carrasco (Marketing Insider on 01/13/2021)
  

  Yes, I mean that. The first sentence in the article frames the article as one regarding Hispanic Americans. 

• Marketing To Asian Identity, Not Assumptions by Mario Carrasco (Marketing Insider on 10/05/2020)
  

  Hi PJ, we didn't include that term specifically but we did include country of origin + American, which is close to what you are referring to. 

• Boomers Driving New Wave Of Cord-Cutting by Mario Carrasco (Marketing Insider on 06/07/2018)
  

  The comments are longer than my article. Bravo. 

• The Real Meaning Of Hispanic Marketing by (Engage:Hispanics on 09/19/2016)
  

  Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.

• The Latino-Infused CPG by Roberto Siewczynski (Engage:Hispanics on 09/15/2016)
  

  think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.

• Is Acculturation Really Dead? by Mario Carrasco (Engage:Hispanics on 06/08/2016)
  

  100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.

• Is The Sharing Economy Getting Its Share Of Multicultural Consumers? by Mario Carrasco (Engage:Hispanics on 03/03/2016)
  

  Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?

• Beyond Hispanic Over-Indexing: Binge-Viewing by Mario Carrasco (Engage:Hispanics on 07/23/2015)
  

  HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html

• Hispanic Millennials Leading The Binge-viewing Way by Mario Carrasco (Engage:Millennials on 04/03/2015)
  

  Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

• Richard Avedon Could Still Kick Your Ass On Instagram by Steve Smith (Mobile Insider on 06/24/2014)
  

  great post. I was just talking to a friend regarding the benefits of instagram, we echoed similar sentiments as your post, but not as eloquently. bravo!

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