Mario Carrasco

Articles by Mario All articles by Mario

• Maximizing ROI with Programmatic Data: Best Practices for Advertisers in MAD on 05/15/2023
  

  By using audience segmentation, lookalike audiences, dynamic creative optimization, and data analysis, advertisers can optimize their targeting and creative elements to create more personalized and effective ads that yield better results and achieve desired business outcomes.

• Third Generation Latinx Brands and CPG: A New Era of Hispanic Marketing in MAD on 04/13/2023
  

  Today, as Latino Millennials and Gen Z reach adulthood, a third generation of Latinx brands is emerging. These brands are defined by English-first marketing and branding and rely on cultural cues rather than language to connect with consumers.

• The Ethics of Zero-Party Data: Balancing Consumer Privacy and Business Needs in MAD on 03/23/2023
  

  Using zero-party data raises ethical questions about how businesses collect, store, and use this data. Digital media buyers must consider the ethical implications and design systems that protect consumer rights and privacy.

• Why Zero-Party Is The Future Of Digital Media Buying in MAD on 01/12/2023
  

  As zero-party data is provided voluntarily, it affords marketers an unrestricted view of consumer needs and preferences, facilitating long-term relationships and loyalty.

• Fans Looking Forward To World Cup Despite Controversies in MAD on 10/26/2022
  

  We found that 44% of U.S. adults are either somewhat or very likely to view at least some matches. This is an improvement over the last time the U.S. qualified for the tournament, when 37% of respondents in our 2014 survey said they would be watching.

• Using Zero-Party Multicultural Data To Connect Authentically With Consumers in MAD on 09/27/2022
  

  As the U.S. becomes a multicultural majority, the need to authentically reach multicultural consumers is a business imperative.

• Marketing Personas Miss The Mark On Cultural Context in Marketing Insider on 04/27/2021
  

  Reimaging marketing personas through a cultural lens ensures the inclusion of contextual factors that influence the buyer.

• What Can Help Guide Digital Marketers In Post-Cookie World? in Marketing Insider on 03/31/2021
  

  Research technology provides hope for digital marketers looking for new ways to understand consumers and better target them online.

• Agency Strategists Deserve Better Research Tech, Accessible Data in MAD on 03/01/2021
  

  How can the data and insights industry help the lone data advocate in the agency world?

• We Shop Together: How Hispanic Collectivism Affects Online Buys in Marketing Insider on 01/13/2021
  

  English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.

Comments by Mario All comments by Mario

• Agency Strategists Deserve Better Research Tech, Accessible Data by Mario Carrasco (MAD on 03/01/2021)
  

  Thank you, James. Yes, you bring up other great points. I could have added another point, transperancy. We need to know where the data is coming from in order to being able to trust making informed opinions on it. Would be great to connect and speak to you as this is something I could explore in another column. 

• We Shop Together: How Hispanic Collectivism Affects Online Buys by Mario Carrasco (Marketing Insider on 01/13/2021)
  

  Yes, I mean that. The first sentence in the article frames the article as one regarding Hispanic Americans. 

• Marketing To Asian Identity, Not Assumptions by Mario Carrasco (Marketing Insider on 10/05/2020)
  

  Hi PJ, we didn't include that term specifically but we did include country of origin + American, which is close to what you are referring to. 

• Boomers Driving New Wave Of Cord-Cutting by Mario Carrasco (Marketing Insider on 06/07/2018)
  

  The comments are longer than my article. Bravo. 

• The Real Meaning Of Hispanic Marketing by (Engage:Hispanics on 09/19/2016)
  

  Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.

• The Latino-Infused CPG by Roberto Siewczynski (Engage:Hispanics on 09/15/2016)
  

  think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.

• Is Acculturation Really Dead? by Mario Carrasco (Engage:Hispanics on 06/08/2016)
  

  100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.

• Is The Sharing Economy Getting Its Share Of Multicultural Consumers? by Mario Carrasco (Engage:Hispanics on 03/03/2016)
  

  Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?

• Beyond Hispanic Over-Indexing: Binge-Viewing by Mario Carrasco (Engage:Hispanics on 07/23/2015)
  

  HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html

• Hispanic Millennials Leading The Binge-viewing Way by Mario Carrasco (Engage:Millennials on 04/03/2015)
  

  Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.