
Mario Carrasco
Member since July 2013Contact Mario- Co-Founder & Principal ThinkNow
- http://www.thinknowresearch.com/blog/
- Facebook: https://www.facebook.com/ThinkNowResearch?fref=ts
- LinkedIn: http://www.linkedin.com/in/marioxcarrasco/
- Twitter: https://twitter.com/ThinkNowTweets
- Burbank California
- 91506 USA
I am the co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment.
Articles by Mario All articles by Mario
- We've Glimpsed The Future, And It Is Multicultural in
Marketing Insider on
12/13/2019
Multicultural consumers are authors of some of the most prevailing trends in 2019 and beyond.
- Cultivating Hispanic Basketball Fans Scores Points On, Off The Court in
Marketing Insider on
11/11/2019
U.S. Hispanics are younger, concentrated in urban areas, and have been integral to the evolution of popular cultural cornerstones such as hip-hop.
- Linear TV Loses Half Its Viewers As Streaming Services Soar in
Marketing Insider on
09/05/2019
Convenience is still the top reason consumers prefer streaming methods over cable or satellite.
- Hispanic Health And Beauty Brands Go Mainstream in
Marketing Insider on
08/15/2019
Slowly, we're starting to see these products emerge in unconventional places with unexpected results without the help of expensive digital marketing campaigns.
- Can Marketers Get Around Marijuana's Stigma? in
Marketing Insider on
07/16/2019
A recent nationwide survey shows a fragmented consumer base not entirely sold on cannabis but not dead-set against it, either.
- 2019 FIFA Women's World Cup: How Marketers Can Get In the Game in
Marketing Insider on
06/05/2019
While awareness of the FIFA Women's World Cup is relatively low compared to, say, the Super Bowl, the potential to advertise to a billion global viewers cannot be overlooked.
- Death Of Car Use Among Younger Cohorts Has Been Greatly Exaggerated in
Marketing Insider on
05/01/2019
You may be surprised to learn that millennials account for 35% of those looking to purchase a vehicle this year.
- Think Before You (Market Your) Drink To Multicultural Consumers in
Marketing Insider on
04/04/2019
Do higher-income consumers really eschew their culture of origin when deciding what to drink? We tested this theory.
- What Makes Food/Beverage Brands 'Authentic' To U.S. Hispanics in
Marketing Insider on
03/13/2019
Latin American brands marketing to a Latin American audience might feel that they know their customers well enough. But is well enough good enough?
- Amazon Cash Banks On Engaging African-American, Hispanic Consumers in
Marketing Insider on
02/04/2019
Amazon Cash allows consumers to purchase products on Amazon without having to use a debit or credit card.
Comments by Mario All comments by Mario
- Boomers Driving New Wave Of Cord-Cutting
by
Mario Carrasco
(Marketing Insider on
06/07/2018)
The comments are longer than my article. Bravo.
- The Real Meaning Of Hispanic Marketing
by
(Engage:Hispanics on
09/19/2016)
Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.
- The Latino-Infused CPG
by
Roberto Siewczynski
(Engage:Hispanics on
09/15/2016)
think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.
- Is Acculturation Really Dead?
by
Mario Carrasco
(Engage:Hispanics on
06/08/2016)
100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.
- Is The Sharing Economy Getting Its Share Of Multicultural Consumers?
by
Mario Carrasco
(Engage:Hispanics on
03/03/2016)
Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?
- Beyond Hispanic Over-Indexing: Binge-Viewing
by
Mario Carrasco
(Engage:Hispanics on
07/23/2015)
HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html
- Hispanic Millennials Leading The Binge-viewing Way
by
Mario Carrasco
(Engage:Millennials on
04/03/2015)
Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/
- Richard Avedon Could Still Kick Your Ass On Instagram
by
Steve Smith
(Mobile Insider on
06/24/2014)
great post. I was just talking to a friend regarding the benefits of instagram, we echoed similar sentiments as your post, but not as eloquently. bravo!
- Total Market Consumer Sentiment In America: The Numbers Favor Hispanic Shoppers
by
Mario Carrasco
(Engage:Hispanics on
02/26/2015)
Hey Cara - although a dated term, acculturation is still widely used in market research when pertaining to Hispanics. So yes, we are still using this term.
- Bilingual Advertising: The Next Thing Or Next Mistake?
by
Mario Carrasco
(Engage:Hispanics on
11/28/2014)
Marcelo, Eric - great points. This was pulled from a nationally representative sample taking into account Census regions, country of origin, language, income, etc. We have a full report available for download that goes into more methodological depth as well as a full sample profile: http://campaigns.thinknowresearch.com/downloads/hispanic-bilingual-advertising.html

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