
Mario Carrasco
Member since July 2013Contact Mario- Co-Founder & Principal ThinkNow
- http://www.thinknow.com
- Facebook: https://www.facebook.com/ThinkNowResearch
- LinkedIn: http://www.linkedin.com/in/marioxcarrasco/
- Twitter: https://twitter.com/ThinkNowTweets
- Burbank California
- 91506 USA
I am the co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment.
Articles by Mario All articles by Mario
- We Shop Together: How Hispanic Collectivism Affects Online Buys in
Marketing Insider on
01/13/2021
English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.
- Marketing To Asian Identity, Not Assumptions in
Marketing Insider on
12/25/2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
- Fewer Blacks, Asians, Identify With Being American in
Marketing Insider on
11/09/2020
We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found.
- Marketing To Asian Identity, Not Assumptions in
Marketing Insider on
10/05/2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
- Your Cultural Biases Can Impact Research Design in
Marketing Insider on
09/14/2020
The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.
- Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in
Marketing Insider on
08/29/2020
The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.
- Diversity And Inclusion Drive The Empathy Economy in
Marketing Insider on
08/13/2020
Empathy has become as essential to business success as the products and services a company offers.
- 'Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in
Marketing Insider on
07/01/2020
The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.
- Do Your Research Before Supporting A Cause in
Marketing Insider on
06/12/2020
There is a wrong and right way to begin your journey into the complexities of cause marketing. For one, if you start, are you brave enough to continue?
- Redefining Audience Segmentation On Road to 'Next Normal' in
Marketing Insider on
05/15/2020
The pandemic will give rise to the "next normal," which will largely be defined by a change in consumer psychographics, not consumer behavior.
Comments by Mario All comments by Mario
- We Shop Together: How Hispanic Collectivism Affects Online Buys
by
Mario Carrasco
(Marketing Insider on
01/13/2021)
Yes, I mean that. The first sentence in the article frames the article as one regarding Hispanic Americans.
- Marketing To Asian Identity, Not Assumptions
by
Mario Carrasco
(Marketing Insider on
10/05/2020)
Hi PJ, we didn't include that term specifically but we did include country of origin + American, which is close to what you are referring to.
- Boomers Driving New Wave Of Cord-Cutting
by
Mario Carrasco
(Marketing Insider on
06/07/2018)
The comments are longer than my article. Bravo.
- The Real Meaning Of Hispanic Marketing
by
(Engage:Hispanics on
09/19/2016)
Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.
- The Latino-Infused CPG
by
Roberto Siewczynski
(Engage:Hispanics on
09/15/2016)
think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.
- Is Acculturation Really Dead?
by
Mario Carrasco
(Engage:Hispanics on
06/08/2016)
100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.
- Is The Sharing Economy Getting Its Share Of Multicultural Consumers?
by
Mario Carrasco
(Engage:Hispanics on
03/03/2016)
Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?
- Beyond Hispanic Over-Indexing: Binge-Viewing
by
Mario Carrasco
(Engage:Hispanics on
07/23/2015)
HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html
- Hispanic Millennials Leading The Binge-viewing Way
by
Mario Carrasco
(Engage:Millennials on
04/03/2015)
Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/
- Richard Avedon Could Still Kick Your Ass On Instagram
by
Steve Smith
(Mobile Insider on
06/24/2014)
great post. I was just talking to a friend regarding the benefits of instagram, we echoed similar sentiments as your post, but not as eloquently. bravo!

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