
Mario Carrasco
Member since July 2013Contact Mario- Co-Founder & Principal ThinkNow
- http://www.thinknow.com
- Facebook: https://www.facebook.com/ThinkNowResearch
- LinkedIn: http://www.linkedin.com/in/marioxcarrasco/
- Twitter: https://twitter.com/ThinkNowTweets
- Burbank California
- 91506 USA
I am the co-founder and principal of ThinkNow, a technology driven cultural insights agency. ThinkNow enables companies and government agencies to discover the cultural drivers that influence consumer decisions. We provide insight solutions to help organizations thrive in a changing demographic environment.
Articles by Mario All articles by Mario
- What Can Help Guide Digital Marketers In Post-Cookie World? in
Marketing Insider on
03/31/2021
Research technology provides hope for digital marketers looking for new ways to understand consumers and better target them online.
- Agency Strategists Deserve Better Research Tech, Accessible Data in
MAD on
03/01/2021
How can the data and insights industry help the lone data advocate in the agency world?
- We Shop Together: How Hispanic Collectivism Affects Online Buys in
Marketing Insider on
01/13/2021
English-language-first family members often wield tremendous influence over purchases made by Spanish-language-first loved ones.
- Marketing To Asian Identity, Not Assumptions in
Marketing Insider on
12/25/2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
- Fewer Blacks, Asians, Identify With Being American in
Marketing Insider on
11/09/2020
We asked respondents to rate a series of statements regarding their American identity in August of 2019 and again in October 2020, and here's what we found.
- Marketing To Asian Identity, Not Assumptions in
Marketing Insider on
10/05/2020
What name -- Asian American? Asian? Country of origin? -- do Asians living in the U.S. prefer to be identified by?
- Your Cultural Biases Can Impact Research Design in
Marketing Insider on
09/14/2020
The hard truth is that we are human, and our cultural biases make their way into every aspect of our lives, including our work.
- Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in
Marketing Insider on
08/29/2020
The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.
- Diversity And Inclusion Drive The Empathy Economy in
Marketing Insider on
08/13/2020
Empathy has become as essential to business success as the products and services a company offers.
- 'Hispanic' Preferred Over 'Latinx' When Describing Ethnicity in
Marketing Insider on
07/01/2020
The assumption that college-educated Hispanics or younger Hispanics prefer the term "Latinx" is not supported by recent study.
Comments by Mario All comments by Mario
- Agency Strategists Deserve Better Research Tech, Accessible Data
by
Mario Carrasco
(MAD on
03/01/2021)
Thank you, James. Yes, you bring up other great points. I could have added another point, transperancy. We need to know where the data is coming from in order to being able to trust making informed opinions on it. Would be great to connect and speak to you as this is something I could explore in another column.
- We Shop Together: How Hispanic Collectivism Affects Online Buys
by
Mario Carrasco
(Marketing Insider on
01/13/2021)
Yes, I mean that. The first sentence in the article frames the article as one regarding Hispanic Americans.
- Marketing To Asian Identity, Not Assumptions
by
Mario Carrasco
(Marketing Insider on
10/05/2020)
Hi PJ, we didn't include that term specifically but we did include country of origin + American, which is close to what you are referring to.
- Boomers Driving New Wave Of Cord-Cutting
by
Mario Carrasco
(Marketing Insider on
06/07/2018)
The comments are longer than my article. Bravo.
- The Real Meaning Of Hispanic Marketing
by
(Engage:Hispanics on
09/19/2016)
Clint - I'd like to also add that we have a wealth of data available at no cost on our website at www.thinknowresearch.com. It touches on many of the points, Cesar, brings up in his article and is a good place to start for SMBs.
- The Latino-Infused CPG
by
Roberto Siewczynski
(Engage:Hispanics on
09/15/2016)
think of it a “Hispanic Trojan horse.” - I like this idea. Applicable beyond the CPG space. Great article, Roberto.
- Is Acculturation Really Dead?
by
Mario Carrasco
(Engage:Hispanics on
06/08/2016)
100% agree, Jake. To be honest I get tired of it too but its usefulness outweighs my feelings towards it.
- Is The Sharing Economy Getting Its Share Of Multicultural Consumers?
by
Mario Carrasco
(Engage:Hispanics on
03/03/2016)
Good point, Toya. This is definitely reflected in our data. I wonder what Airbnb can do?
- Beyond Hispanic Over-Indexing: Binge-Viewing
by
Mario Carrasco
(Engage:Hispanics on
07/23/2015)
HI Ed - the samples were representative of the Hispanic population per Census. You can download the full study here to see the full demographic details: http://campaigns.thinknowresearch.com/downloads/hispanic-consumer-binge-tv-viewing-2015.html
- Hispanic Millennials Leading The Binge-viewing Way
by
Mario Carrasco
(Engage:Millennials on
04/03/2015)
Hi Laura, you can download the full report inclusive of the methodology here: http://www.thinknowresearch.com/blog/tv-binge-viewing-habits-of-hispanic-consumers/

About Edit
You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.