by Karlene Lukovitz
An initial "cancel reaction" is inevitable, but defectors have returned after the crackdown was implemented in other markets, according to Netflix. Read the whole story
by Laurie Sullivan
Automatically generated custom ads being tested in Search and Shopping will roll out in the coming months. The feature will integrate directly into the … Read the whole story
by Wendy Davis
Citing concerns over minors' mental health, the Biden administration on Tuesday launched a task force aimed at addressing the impact of social media on … Read the whole story
by Wayne Friedman
The new service will have more than 40 live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, and 20 free ad-supported streaming channels … Read the whole story
by Wayne Friedman
Inscape is launching an "enhanced and expanded" ad-measurement service called Commercial Feed+ that focuses on streaming. Read the whole story
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by Ray Schultz
Conversions fell early in the first quarter, but are now trending upward, AdRoll reports. Read the whole story
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by Wendy Davis
Montana Governor Greg Gianforte has signed a privacy law gives state residents new rights to wield control over data about them, including the right … Read the whole story
by Steve McClellan
Publicis Sapient AI Labs will become part of digital transformation unit Publicis Sapient. The transaction is designed to further strengthen the operation's data & … Read the whole story
by Laurie Sullivan
Generative AI will become one of the most important features for creative designers and marketers. Adobe on Tuesday unveiled a Generative Fill feature in … Read the whole story
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by Wendy Davis
Education technology company Edmodo violated the Children's Online Privacy Protection Act by collecting data from young children for ad purposes, the Federal Trade Commission … Read the whole story
by Robert Williams
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday -- has the highest percentage of office visits in major cities studied. Read the whole story
by Colin Kirkland
AppsFlyer has added PC and gaming consoles to its cross-platform measurement solution, helping mobile gaming companies explore new ways to run campaigns to attract … Read the whole story
by Steve Ellwanger
"Verifying a customer's age for every alcohol purchase is a known friction point for retailers, bars and breweries," Amazon said in a blog post. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bing now supports "search grounding" and has become the default search engine for the OpenAI chatbot. ChatGPT Plus users will start to see citations … Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
The official start of the fall television season is still four months away, but for insiders at media agencies, networks, and advertisers -- as … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"Increasing the times spent on apps alongside good content is the goal," says Anand. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Slightly more than half of all marketers are confident in their measurement abilities, Nielsen reports. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Perhaps one of the winners in the fraudulent ecosystem that spawned predatory in-game ads -- the SSPs -- should consider cracking down on practitioners. Read the whole story