The companies are still "tens of billions" apart on their valuations of Hulu, as the 2024 deadline looms. Read the whole story

Meta announced Thursday that ads in Instagram search results will now be available through the Instagram Marketing API, allowing third-party social-management platforms to offer … Read the whole story

While it lost the package's other rights to YouTube, DirecTV will keep broadcasting it to U.S. bars, restaurants and casinos. Read the whole story

Meta Platforms has settled a lawsuit brought by Philadelphia news anchor Karen Hepp over the use of her photo in an ad that appeared … Read the whole story

Major streamers are now looking to make content and cost cutbacks vs. recent periods when the focus was on creating more programming to fill … Read the whole story

With so many moving parts at play, what exactly are the assumptions behind today's differing streaming business models? Read the whole story

"We are partnering with them, and we will service them in ways too," Omnicom CEO John Wren said during an investor presentation Wednesday, disclosing … Read the whole story

Twitter has announced a new API tier called Twitter API Pro that grants startups monthly access to one million retrieved tweets, 300,000 posted tweets … Read the whole story

CBS won another prime-time season, averaging 5.92 million Nielsen-measured viewers. Down 5% from a year ago, CBS posted eight of the top ten and … Read the whole story

Microsoft updated data released earlier this month about how Roku TV streaming ads combined with Bing search ads increase lift, conversion, and click-through rates … Read the whole story

More than half of Chinese, Korean and Vietnamese respondents say they prefer to buy brands that advertise on programs reflecting their culture. Read the whole story

After a short introduction period, 73% of marketers are now using AI tools, while 31% expect to use it within a year. Read the whole story

If the holding company model is predicated on selling the time of agency people to clients, and AI threatens to replace them with software … Read the whole story

Research and analytics platform Veritonic found that 78% of people in a recent survey said they are likely to listen to streaming audio and … Read the whole story

TV news executives are closely watching what Sinclair Broadcast Group did by eliminating all local news programming in five TV market stations it owns. Read the whole story