Social Media Insider
"Our teams will be ready for enforcement," said European Commission's internal market commissioner, Thierry Breton. Read the whole story
The three must also cooperate with advertisers who are suing others, including Sinclair, Raycom, Meredith Corp., Nexstar and Tribune, over similar antitrust allegations. Read the whole story
Real-time ads can be delivered simultaneously to Dish set-top-boxes and Sling viewers. Read the whole story
If enacted, the Texas Data Privacy and Security Act will require companies to allow residents to opt out of targeted advertising -- defined by … Read the whole story
Fidelity's report doesn't include May activity, including the hire of Linda Yaccarino as Twitter's CEO. Read the whole story
Integration allows campaign performance measurement across TV, digital, and optimize media and creative placements, budget allocation and audience targets. Read the whole story
Snapchat is testing a new way for users to play around with AI creation through a feature the company is calling "Dreams" -- using … Read the whole story
Smartphone users are pressing a judge to allow them to proceed with claims that mobile data broker Kochava wrongly sold sensitive geolocation information. Read the whole story
"Apple won't have the market to itself. Meta Platforms Inc. is the current leader in XR, which blends augmented and virtual reality, and it … Read the whole story
Companies like Target, Bud Light and Kohl's are under attack from conservative groups. An LGBTQ marketing vet explains why getting Pride right is so … Read the whole story
A statement signed by business leaders, policymakers, researchers and experts working with AI issues a warning about the existential threat they believe AI poses … Read the whole story
COMMENTARYU.K. ministers are mulling the idea of Ofcom ruling over Netflix as with traditional broadcasters - monitoring harmful or unsavory content and levying fines … Read the whole story
Microsoft Ads will begin to collect additional website data through its Universal Event Tracking Tag to power Insights from UET. The dashboard for advertisers … Read the whole story
Marketers say they are investing in technologies to speed up and customize interactions with customers. Read the whole story
"Media price inflation is the true driver of this increase and hides the more lackluster reality: 2023 will be a flat year for ad … Read the whole story
COMMENTARYKraft Heinz has a new approach to creating and measuring creative. Content required for campaigns continues to grow as the company begins to segment … Read the whole story
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Some agencies don't measure any metrics at all. They're just flying by the seat of their pants. How can you possibly know what is … Read the whole story
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Like social media, what will get us into trouble with AI are the things we don't know that we don't know yet. Read the whole story
