by Wayne Friedman
Amazon is planning to launch a platform-wide ad-supported tier of its Prime Video streaming service, according to "The Wall Street Journal." Read the whole story
by Karlene Lukovitz
Advertisers are down 23% in the first 4 months of 2023, per an analysis seeking to quantify performance during Chris Licht's tenure as CNN … Read the whole story
by Karlene Lukovitz
Meta says it's set up an internal task force to address the problem. Revelations come two years after Instagram was revealed to be having … Read the whole story
by Wendy Davis
The widespread availability of Meta's advanced AI "raises serious questions about the potential for misuse or abuse," Senators Richard Blumenthal and Josh Hawley write. Read the whole story
by Laurie Sullivan
LinkedIn features announced Wednesday ranging from messaging to multiple ad formats aim to help brands start a conversation and communicate directly with members. Read the whole story
by Karlene Lukovitz
Prime Video surpasses Disney+, which lost ground after ranking #1 last year. Read the whole story
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by Karlene Lukovitz
Publishers that use Innovid's software development kit will have seamless access to Infillion's choice-based, interactive streaming ads without needing an additional technology integration. Read the whole story
by Ray Schultz
Marketers can generate personalized emails and create audience segments, the company says. Read the whole story
by Colin Kirkland
The ByteDance-owned social-media platform has expanded its TikTok Series feature to users in 94 countries, allowing them to lock exclusive original content behind a … Read the whole story
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by Wendy Davis
A government operated Missouri website that offers information about COVID-19 appears to have sent ad-related data about visitors to TikTok, researchers at Princeton University … Read the whole story
by Colin Kirkland
Changes to Twitch's branded-content guidelines could hinder content creators' ability to monetize original content and limit brand deals, eliminating many options to advertise products … Read the whole story
by Wayne Friedman
Netflix is projected to end the year with $620 million in ad revenue and Disney+ at $750 million, estimates from Insider Intelligence, eMarketer, and … Read the whole story
by Todd Wasserman
That's according to a Salesforce and YouGov study in which marketers also expressed concerns about the accuracy and quality of such AI outputs. Read the whole story
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by Ray Schultz
Nor will it create artwork or conduct product testing or reviews, company says. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Critics complain that the association of Saudi Arabia with professional golf is equivalent to "sports-washing" -- using sports to improve a reputation that has … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The U.S. has a high click-to-open rate -- and also a high bounce rate, GetResponse reports. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
For those who want to try Bing Chat but not through Bing's search engine or the Microsoft Edge browser, access is now available in … Read the whole story