RTBlog
When is an agency a media-buying agency or a principal? It depends on who you talk to, and how they answer that. Read the whole story
Twitter has officially rebranded to "X" after owner Elon Musk changed its iconic logo Monday, marking the latest major shift since his takeover -- … Read the whole story
The Biden administration reached a deal with big tech companies Amazon, Google, Microsoft, Meta, and OpenAI to put more safeguards around AI, including development … Read the whole story
The Senate Commerce Committee is scheduled to mark up a controversial bill Thursday that would regulate how online platforms display content and ads to … Read the whole story
"Our media model works well," said CEO Philippe Krakowsky on an earnings call Friday. The question is "Can it work better?," he added - … Read the whole story
TikTok has launched a "Starter Guide" to help brands still unfamiliar with the platform tackle their TikTok ad approach. Read the whole story
COMMENTARYAccording to a new report, Publir is a programmatic ad network that has been funneling ad dollars from major exchanges, including Google, to prop … Read the whole story
Brands from Aldo to Zara are getting in on the glitz of the Barbie blitz. Here's a few, including beauty brand NYX. Read the whole story
Photographers plan to continue their battle with Instagram over a tool that allows Buzzfeed, Time.com and other news sites to embed photos, according to … Read the whole story
- COMMENTARY
Is Facebook's audience all haters? I can't imagine it is. But by allowing hate to flourish on the platform, the company makes it impossible … Read the whole story
COMMENTARYIt's the thrill of continuous change that keeps some in the ad-technology industry excited about waking up in the morning. Read the whole story
- COMMENTARY
The wisdom of crowds theory says that if you total people's insights, the combined wisdom of the crowd will render forecasts that are close … Read the whole story
The campaign is targeted toward technologically minded Gen Z and millennial drivers, says OnStar's Laura Thornton. Read the whole story
Microsoft's development of its own version of Google's Performance Max platform, rebranding the PromoteIQ retail media platform and Xandr ad tech into a suite … Read the whole story
COMMENTARYNetflix says brands are now able to target media buys across its Top 10 programs. But still,1.5 million subscribers? Is that enough for brands … Read the whole story
COMMENTARYMike Welch will succeed Dominic Joseph as Captify CEO. The appointment cements the concept of search and CTV as a strong ad strategy. Read the whole story
Many have heard the phrase "one size doesn't fit all." And while the saying typically focuses on the clothing industry, same goes for the … Read the whole story
