The Senate Commerce Committee on Thursday advanced the controversial Kids Online Safety Act, which broadly aims to regulate how social media platforms display ads and content to minors under 17. Read the whole story
Microsoft Advertising is rebranding its products, strategy and services, combining and renaming technology from its acquisitions of Xandr and PromoteIQ and changing some of … Read the whole story
WhatsApp users will now be able to record and share short personal videos directly in their chats, moving in-app communication beyond text and voice … Read the whole story
Google autoplays video ads "into the void," two advertisers allege in a new class-action complaint. Read the whole story
As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science … Read the whole story
Meta's Q2 performance results show a strong increase in active Facebook users and $32 billion in revenue -- up 11% vs. the previous year, … Read the whole story
News circulating this week that Microsoft's Xandr unit plans to ban political advertisers beginning in October is part of an ongoing reset for the … Read the whole story
Marketers have a missed opportunity in what Boathouse President John Connors calls performance AI. Generative AI gets all the attention as the shiny object … Read the whole story
The featured tools include Sidekick, a commerce assistant, and new email capabilities. Read the whole story
Roku continues to defy analysts' expectations -- growing revenue, cutting losses, and seeing its stock price closing up a strong 9% in after-market Thursday … Read the whole story
Peacock grew subscription and ad revenue by 85% in Q2 to $820 million, but NBCU's overall advertising was down nearly 5% to $2.03 billion. Read the whole story
Wildfire has built technology that monetizes ecommerce transactions driven by generative AI applications, plugins, and products. Read the whole story
Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV … Read the whole story
Paramount has completed its upfront with slight "low to mid-single-percentage" volume gains, according to media agency execs. Last year, its main revenue driver, CBS … Read the whole story
Fox made gains with NFL, Major League Baseball, college football and the World Cup, with growth "in both price and volume," one exec said. … Read the whole story
PSAs are shared on 1,800 digital screens across the five boroughs at no cost to the nonprofits. Read the whole story
It's clear that search will no longer be only about typing a few words in a text box and having a set of links … Read the whole story
Most shoppers now say retail purchases are influenced by digital touchpoints, Profitero reports. Read the whole story
Companies are using generative AI, and individuals are applying it on an ad-hoc basis, Salesloft reports. Read the whole story