Microsoft Advertising is rebranding its products, strategy and services, combining and renaming technology from its acquisitions of Xandr and PromoteIQ and changing some of … Read the whole story

WhatsApp users will now be able to record and share short personal videos directly in their chats, moving in-app communication beyond text and voice … Read the whole story

Google autoplays video ads "into the void," two advertisers allege in a new class-action complaint. Read the whole story

As chief data officer of Nielsen-owned NCSolutions, Wood developed new ways to use data for incremental measurement and targeting. Wood will oversee data science … Read the whole story

News circulating this week that Microsoft's Xandr unit plans to ban political advertisers beginning in October is part of an ongoing reset for the … Read the whole story

Marketers have a missed opportunity in what Boathouse President John Connors calls performance AI. Generative AI gets all the attention as the shiny object … Read the whole story

The featured tools include Sidekick, a commerce assistant, and new email capabilities. Read the whole story

Roku continues to defy analysts' expectations -- growing revenue, cutting losses, and seeing its stock price closing up a strong 9% in after-market Thursday … Read the whole story

Peacock grew subscription and ad revenue by 85% in Q2 to $820 million, but NBCU's overall advertising was down nearly 5% to $2.03 billion. Read the whole story

Wildfire has built technology that monetizes ecommerce transactions driven by generative AI applications, plugins, and products. Read the whole story

Total TV screen time for kids 2-17 grew about 20% in June vs. May, largely driven by non-traditional viewing, according to Nielsen. Non-traditional TV … Read the whole story

Paramount has completed its upfront with slight "low to mid-single-percentage" volume gains, according to media agency execs. Last year, its main revenue driver, CBS … Read the whole story

Fox made gains with NFL, Major League Baseball, college football and the World Cup, with growth "in both price and volume," one exec said. … Read the whole story

PSAs are shared on 1,800 digital screens across the five boroughs at no cost to the nonprofits. Read the whole story