Two weeks ago I contributed an article here examining the pros and cons of three emerging approaches to mobile email optimization: prefab content, responsive … Read the whole story

With the holiday season approaching, more shoppers than usual will hit brick-and-mortar locations with shopping lists in hand -- and their inboxes in their … Read the whole story

SMS messaging is growing in popularity - both with marketers and consumers. To make the most of it, pay attention to timing and your … Read the whole story