by Laurie Sullivan
Triggered email messages continue to gain favor by consumers, generating higher performance. Triggered click rates rose 115% in Q3 2012, up from 108% a … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
As we assemble in Deer Valley for the 14th Email Insider Summit, we look forward to a very full agenda. While the industry may … Read the whole story
COMMENTARY
by editor
Gmail experienced an outage today, leaving many users (and subscribers) unable to access their email. Because this issue was with users' logins, Gmail was … Read the whole story
COMMENTARY
by David Goetzl
Why will people offer data? Evan Shumeyko, the Global Director of CRM for OgilvyOne, says consumers are sharing data in "exchange for value." He … Read the whole story
COMMENTARY
by David Goetzl
Didn't think it would work and it didn't. A social-media panel at the Email Insider Summit was given the challenge of not mentioning Facebook … Read the whole story
COMMENTARY
by Stephanie Miller
Panelists -- all industry mavens -- offered 25 great email marketing ideas, some of which I thought were pretty powerful. I'm only including here … Read the whole story
COMMENTARY
by David Goetzl
OgilvyOne's Evan Shumeyko says email provides touchpoints that can be far more valuable than social media because consumers will share information, which he tells … Read the whole story
COMMENTARY
by David Goetzl
The moderator, the one running the show, was the only one to blow it. A panel on social media where participants were challenged not … Read the whole story
COMMENTARY
by Stephanie Miller
The goal of relevance is clear: Right message, right person, right time. Yet, relevance is like art. It's in the eye of the beholder. … Read the whole story
COMMENTARY
by David Goetzl
Trendline Interactive's Andrew Kordek at the Email Insider Summit cites a trend he calls the "the spirit of social." Read the whole story
COMMENTARY
by David Goetzl
Cisco is moving aggressively to experiment with social media sites beyond Facebook and Twitter. Take next month's Consumer Electronics Show, it plans to launch … Read the whole story
COMMENTARY
by David Goetzl
As the Email Insider Summit begins, Trendline Interactive's Morgan Stewart, the emcee, says the conference will look to throw out ideas, while maybe throwing … Read the whole story
COMMENTARY
by David Goetzl
At the Email Insider Summit panel entitled "25 Trends In 25 Minutes," AlchemyWorx's Dela Quist says email marketers should monitor the specific days where … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Delivering the keynote at the MediaPost Email Insider Summit, Evan C. Shumeyko, global director of CRM at OgilvyOne, said people's misperceptions become marketing opportunities. … Read the whole story
COMMENTARY
by David Goetzl
Evan Shumeyko, the Global Director of CRM for OgilvyOne, is delivering the day-one keynote at the MediaPost Email Insider Summit. He jokes he's from … Read the whole story
COMMENTARY
by David Goetzl
Nicole Delma, who works in email and database marketing at the Huffington Post, says she and colleagues are starting to focus on the metric … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Grab some good movie ideas for email marketing. Email Insider Summit is located just a stone's throw from Sundance Film Festival in Park City. … Read the whole story
COMMENTARY
by David Goetzl
Ogilvy's Evan Shumeyko says 82% of individuals are comfortable sharing personal data via email. "To me that's your competitive advantage," he tells email marketers. Read the whole story
COMMENTARY
by David Goetzl
Relevancy vs. Frequency remains a frequent debate topic in email marketing. LivingSocial.com's Adam Lovallo, who heads user acquisition, says his company believes in a … Read the whole story
COMMENTARY
by Stephanie Miller
Email is still a very important channel in socializing the enterprise, because although social, search and web microsites are great ways for customers to … Read the whole story