MediaPost Publications - Email Marketing Daily 10/28/2014

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Cross-Channel Marketing Lacks Maturity, Consistency
by Laurie Sullivan
Cross-channel marketing remains in its infancy, despite the adoption of multiple media channels in marketing campaigns. Most lack proper integration and consistency. A global … Read the whole story
COMMENTARY
Google, PwC Partner To Sell Cloud Services
by Laurie Sullivan, Staff Writer
Google wants to sell more business cloud services, so the company has inked a partnership with PricewaterhouseCoopers to offer new opportunities worldwide. The agreement … Read the whole story
COMMENTARY
'Do You Want Fries With That?' -- The Power Of Context
by Cynthia Edwards
What makes an email successful? Delivering the right message to the right person at the right time on the right device. As a communicator, … Read the whole story
COMMENTARY
YouTube Didn't Create The Problem
by Atul Patel
I have have been vocal on the shortcomings producers and publishers face when they build their business models entirely around YouTube (see my articles … Read the whole story