Outdoor retailer Patagonia is focused on the customer in ways that most retailers might not be. This is because the company is aiming at … Read the whole story
What kinds of emails do marketers like to get? Emails that make you feel guilty that you didn't work out made the list shared … Read the whole story
Should you put a call-to-action at the beginning of an email or after the story is told? When this question came up on a … Read the whole story